From emerging tech trends that would matter for marketing, investment in digital media going down in Q3, to Zappos’ 10 communication principles (based on WOM), and a list of reason to use social media as a CRM Tool. Here are the links. Read More
Brand building can come from advertising, there are a lot of examples out there and best-in-class brand image advertising can be found for most of the worldwide companies like Nike, L’Oreal or Microsoft (though the almighty Richmond company may have missed the point). Brand building can also come from people: customers and people refering to companies who share their personal/ professional brand image as they’re advocating for them. But the best way keeps being when it comes from the company employees. That makes more sense and leads much more business. Zappos may have found the fine tuning to make it an important asset. Read More
Twitter is like the hype itself since its launch. Everybody’s using it and this webservice smells like there’s some great opportunity integrating it into communications planning and marketing strategies. But how can 140-words text improve brand reputation? What is the return on investment of such an application for brands and above all how can it become a competitive advantage using it? Not so easy to answer but after some use you’ll discover Twitter is more useful and engaging that you may think, but only if associated with a blog and social media activity (see this post regarding social media activity). Read More
Customer loyalty is changing. The Internet is the X factor that has changed the way it used to be. Social media websites like Yelp.com, Tripadvisor.com, Craiglist.org, or Cyworld.com have moved the traditional customer relationship. Added to that, consumer behavior has also changed with the Internet, giving users the ability to speak (more and more loudly) with others, sharing experiences and being able to spread the word faster than ever. In that new relationship pattern, some companies have made their path to glory using social media and community as important tools to business development. Read More
