From news on the market fall, technologies that can change the world (at least their market), why gamers matter, to an opinion about whether designers are or not Marketers, a discussion with Youtube co-founder, a post on why relationships are core to marketing, and 6 business books you should read. Here are the links: Read More

From Brand behavior in social media, state of the “laptop per child” project, to the new plan of Nokia for mobile music, news on Wikia search project, Youtube trying a new chance to create a business model, and Microsoft showing a bit more on what’s happening with Facebook. Here are the links for today: Read More

QuikSilver brand that changes its corporate strategy to go “full consumer”, comparison between the Hulu “me too” mainstream business model and the yet to find Youtube one, the final post of the Engaging your Community for Dummies series, Google and its art of communication and reputation shaping of Chrome (and its brand image), the most read posts for August, some social media strategies and ideas, and the latest Microsoft brand image strategy. Here are what you may have missed last week. Read More

Communication is a major issue of the web, and quality its graal. Basics of the web is sharing and celebrating which means there is more noise than signal (reshared vs. original content). Companies have to deal with that and a solution is to make more noise than the others, avoiding competitors any opportunity to generate noise and signal. That’s the easy way, but a way than may lead to conflict and decrease of brand image. The other way is to generate a targeted signal to aim at people when they’re ready to listen and take the message as signal and not noise. Read More

Hulu is a US based video sharing platform that’s currently being “hype” since they’re transforming traffic into business. We’re then quick to make a comparison with Google’s Youtube business model that is still not of the level we can expect from the Internet global leader. But after the first impression, we can question the relevancy of the comparison: first because they’re not in the same business field, and second because of the objective they’re aiming at. Read More

Last parts of the series “Engaging with your Community For Dummies”, FaceBook reaching 100 millions users, music industry new tactics to leverage Youtube, Google Android way of leveraging their mobile developer community, and others. Here are the posts you may have missed last week. Read More

There’s finally an end to the arms battle between the video industry and the so-called pirates that are sharing content on the Youtube platform. According to the Google video sharing service, over 90% of the content owners who find their work on the platform are leveraging the visibility of them to run ads on them. A new position and an interesting attitude to rule the Internet world, or at least take benefits from the work of average customers. Read More

Video games industry is definitly one of the most powerful entertainment industry (look at the stats, being before music and behind book industry). They’re also the industry with the most web connected market, and they do know how to leverage it. Just look at the Starcraft II and Diablo III thrill while those games are to maybe be released in late 2009 (chek results on Google). Video games companies know well how to tease and raise interest from players in their games. Other industries should be closely looking at what’s happening in that area, and take notes to adapt their strategies to their own market if they want to drive more business in the coming years. And we can take as an example what EA Sport has done with the Tiger Woods PGA Tour licence. Read More

Ok the title is teasing. But the thing is Real Branding, a San Francisco based digital marketing agency (they pitch themself as “leading digital marketing agency based in San Francisco” on their Youtube profile page), tries to leverage the new 30min+ video lenght Youtube just released. But if they’re so leading, why on earth did they upload the whole presentation video rush (32min for the Social Media presentation)? Youtube isn’t about lenght but about traction creating. And tough the latest Youtube feature give opportunity to directors and video amateurs to have more space, you still have to pitch people to watch your video stuff. Here’s my 2 cents about a Youtube strategy brands should (and some currently are) apply to leverage this video platform. Read More