Video games industry is definitly one of the most powerful entertainment industry (look at the stats, being before music and behind book industry). They’re also the industry with the most web connected market, and they do know how to leverage it. Just look at the Starcraft II and Diablo III thrill while those games are to maybe be released in late 2009 (chek results on Google). Video games companies know well how to tease and raise interest from players in their games. Other industries should be closely looking at what’s happening in that area, and take notes to adapt their strategies to their own market if they want to drive more business in the coming years. And we can take as an example what EA Sport has done with the Tiger Woods PGA Tour licence. Read More
TV spots have always been the must in terms of visibility and reputation. The reason to that is company willing to generate a huge image had just to pay for it. There was (and finally still is) only one major communication channel to reach consumers, the TV, and the way to create engagement was/ is to leverage public personalities images. Look at famous TV spots for Pepsi, Nike, L’Oreal, and other brand of the Fortune 500. And now there’s the Internet brands assume they can use that new communication channel to improve their visibility and reputation by creating and spreading video ads so that they become artificially viral. They’re right, they can achieve that goal. But not the way Christine Beardsell, Vice President, creative director of Digitas’s brand content group, The Third Act, explains it in a Clickz Article. Read More
We’ve already been noticed a few of the “amateurs” aren’t real ones but hidden pro. See what I mean? LonelyGirl15 has unveiled she’s an actress and not an amateur a long time ago. Many others are semi-pro and wannabee, working hard to become famous (honor to them) like Marie Digby, a young US songwriter, or Esmee Denters who’s got one of the most interesting story thanks to Youtube (see her history on Wikipedia). And some (many?) viral videos are released by communication agencies. Here the sarcastical point of view of Dan Ackerman Greenberg regarding what’s feeding the “amateur” online video channel. Really a great piece of humour about the viral video business on Youtube. Read More
When you see what Mahalo Daily team did to sum up Steve Jobs WWDC ‘08 keynote, we can assume a vibrant community such as Apple’s one can do much better and engaging communication material than any marketer. Why? Because they’re speaking with a human voice, using the “consumer language”, and are truly engaged in a conversation by creating sharable stuff. Read More
