Twitter has its own anthem, Facebook too. Scams too now. Inspiration is everywhere …
Read More

Google Phone first review, creativity is now inspired by technology, Dell VP listen to 10,000 conversations a day, Social media enhances Customer loyalty, analysis of the latest study from Universal McCann on social media. Here are the links. Read More

Read More

Creating event offline and leveraging it online: the ultimate strategy to create “buzz” and spread the word. Many examples are proven succesfful: the Free Hug campaign, Freeze, and the U2 rooftop concert. Regarding the U2 event, it’s the most impressive viral marketing I know, happening 20 years ago gathering that many people in a city and still being viewed by that many people on youtube. Nobody has been able to do so. Read More

Second part of the Microsoft brand image TV campaign staring Bill Gates and Seinfeld, proven successful Social Media strategy by Dell, a checklist to success in “viral video” making, Social media ability to leverage purchase and more. This is what you may have missed last week. Here are the links: Read More

First part of the Microsoft brand image revamp had not been well understood, as I was mentioning here. The second episode aired tonight would be sure to leverage the social media marketing since the second ad was awaited to be better. If good, it would definitly change the deal, turning Microsoft into a fine brand, joking about itself and engaging with people, like Microsoft Digital Advertising Solutions (the MS advertising network) did with the so famous video “The break-up” with the compelling baseline “Bring the love back”. Microsoft and Crispin Porter + Bogusky should have taken into account that baseline and learned about their own ad network moto … here is the episode 2 of the Microsoft brand image campaign. Read More

Engagement isn’t the real value of social media. Loyalty, increase of product purchase, and reputation are the objectives of social media. Aiming at these objectives generate stickiness when you achieve them. That’s what OfficeMax may achieve if they leverage well the video EepyBird, the creative team that had the idea of the Trevise fountain using Mentos and Coke, produced for them. Read More

Online videos that goes viral are the ultimate goal of companies that are releasing videos. That has generated a large business and would keep on going. But still many companies are missing the tipping point that would actually change the course of the video over the Internet. Whether you want to make a video for branding or for a product, don’t “go viral” and ask any agency to do so, ask them to write a smart story that aims at people and check the items that would make the difference. Here are some guidelines to get along with your consumers and share with them same feelings. Read More

Google Dictionary of the Web, 10 reasons you may be a “Weblebrity”, CRM is stronger than recruitment, Engagement metric, and online video art happening. Here are the link for today. Read More

Android phone (Google phone) to be a hot topic and maybe hit the market early next year, the future of browsers, Mozilla offering users the ability to develop on-demand plugins, Warner Bros trying to compete with Hulu, Music industry looking for a way to make business with the Internet. Here it is. Read More