From the Avis blog case study, the book must read list to succeed in business, the required skills of the future PRs, and the use of banking 2.0 services, to Sequoia Venture ringing the bubble burst alarm, the Twitter-like strategy of Best Buy, and why smart strategists are focusing on experience and its optimization. Here are the links for the Internet news review of the day: Read More

Enhancing user experience leveraging the spamming feedbacks, word of mouth is based on the sharing concept, LinkedIn creating a new breed of ad network, Guerilla marketing initiates online word of mouth, basics of the attention marketing, and Microsoft new advertising campaign story. Plus a twitter video. Here are the links. Read More

Engagement isn’t the real value of social media. Loyalty, increase of product purchase, and reputation are the objectives of social media. Aiming at these objectives generate stickiness when you achieve them. That’s what OfficeMax may achieve if they leverage well the video EepyBird, the creative team that had the idea of the Trevise fountain using Mentos and Coke, produced for them. Read More

Google is developing a formula dedicated to make the web experience a better experience and a playground for content and communication: Youtube + Google News + Blogger + Google Adsense/ Adwords + Gmail + Google Tools + Google Analytics + Google Docs+ Google OpenSocial + Goole Android + Google Chrome. Chrome is the last chapter of a long series of application focused on the web experience and has been announced by many different sources by now, and confirmed by Google. The puzzle is solved and we now have to wait and see what would come out from it. Read More

Any connection between Social Media and Google? Obviously we can answer Orkut, the current Google social network, and if a bit more “geek” we can say Social Graph API or OpenSocial. But there’s another interesting thing that connects Google to social media. It’s the Google User Experience, sort of “Mantra”. Read More