Jeremiah Owyang has highlighted challenges the social media industry has to face in the current state. He has listed in the challenges the industry has to overcome market actors over population, amateurism, and lack of industry standards to measure ROI (read the full article here). That’s all due to the youth of the Internet market. Though that youth some industries are very experimented and we should be taking more attention to them: porn and gaming. They are the real social media thought leaders and we have a lot to learn from what they’ve done. Read More

Marketing has found a new way to go faster using the Internet. Digital Marketing as some say, or M@rketing as I prefer to define it. Because what’s changed isn’t that much than a change from a “a” to a “@”. Why? Direct marketing is still the same, only using faster way to hit consumers. Consumer relationship management has not changed. We still get in our mails and emails the same informations. And other parts of the marketing haven’t been deeply transformed by the Internet. Basically that’s not a trouble. If we’re interested in it, we just have the message faster. And if not willing to receive marketing content, we can also switch as fast as it comes into our inboxes (or unsubscribe most part of the time in one click). But you marketers, just don’t think Social media marketing is just another buzzword for micro website campaigns. That would only put you in front of some trouble in front of your boss and consumers. Read More

Shiv Singh, Social Media lead at Avenue A | Razorfish posted some good takeaways from their Client Summit. Here are some of his main takeaways with my comments: Read More