While I’ve been traveling to the Silicon Valley and been more on meeting interesting people in the San Francisco Bay, some posts have been released over last week: from the music business that is moving due to MySpace privileges provided to Majors, creating a community asset by leading the conversation, a case study of a Cisco social media strategy, and some new ideas automakers have found to engage (more) with their customers. Here are the links: Read More

Gasoline price rising and loss of $15,5 billion in the second quarter have pushed GM to move forward and try new things. And the new thing is the relaunch of the social media strategy with the release of the new GMnext.com platform. Featuring executive blogs, consumer generated content, and social media tools (like Twitter and Youtube), the so-called social platform aims at targeting young car buyers. This is the context. But GM is missing the important part of the way it works with social media … Read More

From review of the business use of social media, the art of the customer surveys, the Redbull experiment of social graph, to the ROI of social media (that isn’t a one shot data), its lifecycle, and an influence study. Here are the links: Read More

From tips to find an online reputation manager, an interview of Patrick O’Keefe on community management, Spotify fund raising to become a Bittorent-to-Last.fm application, to the new strategy of Reebok, the visual explaination of Anderson’s 3 free models by Armano, a presentation of the social media, and the future of digital by Craigslist’s founder. Here are the links. Read More

From Social media as a lurking and understanding tool, Music business redefinition, communication and marketing agencies ability to join the social media marketing age, to Boxee innovation and Microsoft attempt to make its Live Search tool better. Here are the news for today: Read More

Today’s review includes Steve Ballmer’s talk about MSFT’s future (which should be delicious, as said in their ads), Ideas and patent issue on the Internet, why blog reading should be allowed/ required at work, adding social media in the marketing mix, and a framework to measure social media. Here are the links: Read More

From Microsoft looking at the teen social networking potential, social media applications companies should use, MySpace Music download platform that has been released, to Yahoo! co-founder Jerry Yang last trump card to keep his position and results of a study showing 25 millions US consumers rely on social media to buy. Here are the links: Read More

Google Phone first review, creativity is now inspired by technology, Dell VP listen to 10,000 conversations a day, Social media enhances Customer loyalty, analysis of the latest study from Universal McCann on social media. Here are the links. Read More

Enhancing user experience leveraging the spamming feedbacks, word of mouth is based on the sharing concept, LinkedIn creating a new breed of ad network, Guerilla marketing initiates online word of mouth, basics of the attention marketing, and Microsoft new advertising campaign story. Plus a twitter video. Here are the links. Read More

Internet users are focused on content. That statement is more and more relevant with the rise of all kind of activities available on the web: instant messaging, Facebook-ing, content aggregator reading, Youtube-ing, Skype-ing, content sharing, emailing … users don’t read, they share. Meaning they don’t care anymore about content not aiming at sharing, and utlimately they do share more than actually read because they don’t know what to read. If companies want to get back the attention from the Internet users, who are a fast growing population, they have to set up strategies to be the content, and no more the advertising. Read More