Enhancing user experience leveraging the spamming feedbacks, word of mouth is based on the sharing concept, LinkedIn creating a new breed of ad network, Guerilla marketing initiates online word of mouth, basics of the attention marketing, and Microsoft new advertising campaign story. Plus a twitter video. Here are the links. Read More

I’ve been explaining my opinion about how wrong Crispin Porter + Bogusky was trying to make Microsoft take the floor and the light, instead of generating a real conversation and engaging with people aiming at initiating traction and insights to slowly fade the image and build a brand new one from the ashes of the current one. Microsoft has done that way, reading over the web the negative feedbacks about the starting series of TV spots. Meaning at least $10 million dollars wasted, or if willing to be positive “well used to know where not to go”. Read More

Second part of the Microsoft brand image TV campaign staring Bill Gates and Seinfeld, proven successful Social Media strategy by Dell, a checklist to success in “viral video” making, Social media ability to leverage purchase and more. This is what you may have missed last week. Here are the links: Read More

First part of the Microsoft brand image revamp had not been well understood, as I was mentioning here. The second episode aired tonight would be sure to leverage the social media marketing since the second ad was awaited to be better. If good, it would definitly change the deal, turning Microsoft into a fine brand, joking about itself and engaging with people, like Microsoft Digital Advertising Solutions (the MS advertising network) did with the so famous video “The break-up” with the compelling baseline “Bring the love back”. Microsoft and Crispin Porter + Bogusky should have taken into account that baseline and learned about their own ad network moto … here is the episode 2 of the Microsoft brand image campaign. Read More

Mac vs PC campaign has started a wave of 1st class word of mouth and generated hundreds of amateur remakes of this campaign. That has also downgraded the Microsoft brand image and the one of their customers. Enough to ask one of the best communication agency at the moment, Crispin Porter + Bogusky, and Seinfeld to work on a communication plan to make the PC guy a hype guy. Here is the video. Read More