While I’ve been traveling to the Silicon Valley and been more on meeting interesting people in the San Francisco Bay, some posts have been released over last week: from the music business that is moving due to MySpace privileges provided to Majors, creating a community asset by leading the conversation, a case study of a Cisco social media strategy, and some new ideas automakers have found to engage (more) with their customers. Here are the links: Read More
Dell is the major actor in the social media marketing field these days. With a 42 people team over the web and leveraging web tools to raise their reputation and get more understanding from their consumers and customers, the computer company has become the best-in-class example of community management. But Cisco seems to be starting the same work, lead by Lasandra Brill. She’s sharing with us this case study about how they built a community for the launch of one of their product, using Web 2.0 tools: Read More
From tips to find an online reputation manager, an interview of Patrick O’Keefe on community management, Spotify fund raising to become a Bittorent-to-Last.fm application, to the new strategy of Reebok, the visual explaination of Anderson’s 3 free models by Armano, a presentation of the social media, and the future of digital by Craigslist’s founder. Here are the links. Read More
Generating and leveraging brand communities starts being hype if we check the flow of incoming information about it. First of all, the latest book of Charlene Li and Josh Bernoff “Groundswell”, then the study Tribalization of Business by Deloitte, BeelineLabs, and SNCR, and the last master piece which is the Forrester presentation of online community best practices. Here’s an overview of these 3 major content provided by some of the best people around (regarding Social Media). Read More
Thanks for sharing Mark. Read More
If you’re not sure whether to join or not the conversation, have a look at Martha Z. Kagan presentation on Social Media. Though there’s maybe too much F-words, I do think she’s right doing so. It’s not an easy way joining a new form of communication (I mean for professionals, not for people) such as joining a conversation, starting a think tank, commenting, and showing what’s happening into your company to the Internet readers when you’re stucked in a different way of working and limited by company bounds. It’s a cultural disruption and eventually is hard to integrate for non agile companies. But since big companies did change their habits, why not you? Look at these slides and take what’s interesting for your company (I assume that’s why Marta has shared it). Read More
Here some presentation on what’s social media and what are the implications of within the marketing and communication fields. Read More
