It’s been a while I didn’t write on this blog. The excuse? Working for my company to create a new kind of indicator on community management and the launch of the French Chapter of ReadWriteWeb. Topics that needed all my attention for the last weeks. Now the rush away for a while, I can spend time on this blog. And to start here are the links for today, from Social Media as the new Knowledge Management, the PR issues are all related to those dinosaurs who are leading the PR market, the Twitter communication strategy reviewed listed by Ogilvy, the business status between Apple and Microsoft (seems like Apple is the new Microsoft in terms of business growth and revenue), to Intel’s community management, and a great thought of Seth Godin on “Your brand is not your logo”. Read More
From MySpace new advertising service, Social Media Marketing viewed by Peter Kim, to the Eyealike pitch on advertising, the G-1 android mobile becoming a real competitor for Apple iPhone, the question about PR in the coming new era, some tips to create unconventional marketing, and the Creative Commons day from Social Media Club. Here are the links for today: Read More
From the Avis blog case study, the book must read list to succeed in business, the required skills of the future PRs, and the use of banking 2.0 services, to Sequoia Venture ringing the bubble burst alarm, the Twitter-like strategy of Best Buy, and why smart strategists are focusing on experience and its optimization. Here are the links for the Internet news review of the day: Read More
Sun Tzu, author of the famous Art of War, has been one of the most interesting author of marketing book, more interesting than Seth Godin (I do believe he’s the best web marketer). The statements he’s providing are basics of communication and marketing and much more relevant in the web environment. Google seems to have well read that book too since their strategy and tactics that accompany the launch of their latest product are based and leverage the fundamental points of the Art of War, turning it into a Art of Story Telling. Read More
Facebook hit the 100 million users bar, the Internet Advertising Bureau not providing any new way to monetize the web, guidelines for Bloggers to manage their relationship with PR (and opposite), Digg being innovative, a case study that prove small & medium business have to leverage social media to make more profits. Now the links. Read More
Video games industry is definitly one of the most powerful entertainment industry (look at the stats, being before music and behind book industry). They’re also the industry with the most web connected market, and they do know how to leverage it. Just look at the Starcraft II and Diablo III thrill while those games are to maybe be released in late 2009 (chek results on Google). Video games companies know well how to tease and raise interest from players in their games. Other industries should be closely looking at what’s happening in that area, and take notes to adapt their strategies to their own market if they want to drive more business in the coming years. And we can take as an example what EA Sport has done with the Tiger Woods PGA Tour licence. Read More
Sharing passion is the first step in engaging with your community and creating stickiness to your brand. People do like to share values and points of interest with companies. And that’s the way they can become more loyal, and your way to incite loyalty and advocacy. Which is part of path to your CRM objectives. So you have a lot to win from sharing passion. And to nurture passion you need to share your own experiences (evolution of your business, how you got involved in your business area, what’s your history). Experiences of what’s happening, providing your brand with some more grip for people to stick with you. Read More
In the new state Social Media has turned the web, with so-called ease to generate word of mouth and awareness using bloggers, forums, and any social media tools to get noticed, do we still need PR if working in the tech field? Loic Le Meur, serial entrepreneur founder of Seesmic and blogger for many years, “stopped using any PR firm a while ago just focusing on users” (via Twitter). Robert Scoble explains here that he’s now “sick and tired of getting pitched crappy thing after crappy thing”, and he much more prefer to get noticed of great new applications and ideas by friends of him or smart people he’s connected with. Steve Rubel, a famous PR blogger, tells us how bad he feels to receive hundreds of PR pitches from startups or Fortune 500 companies that he has to delete without even responding because they’re really bad. So what to do now? no more PR since they’re spamming influent bloggers (like Steve, and he knows well about PR pitching since he’s in that business for long), no more PR since Loic did manage to get traction for his business focusing on users, no more PR since Robert says he doesn’t have anymore interest in the emails PR pitches he receives and prefer to ask his friends and connections about new thrilling applications? No that sure. To be honest, I do not like PR people but I think they’re really useful, if well managed. Read More
