Every day tons of information, personal thoughts, ideas, feedbacks, and content generated by consumers are spread, discussed, linked, digged, and commented. Stories become mainstream because of quality, innovative approach, but mainly because it’s about brands, brand customer relationship management, and ultimately about brand infinite ability not to respond users questions and cut down communication when asked to join the conversation. In that status lies an interesting opportunity to generate a competitive advantage. By observing social media users you can quickly learn how to address relevant answers to social media users, how to use the right channel according to the user’s request, and how to efficiently monitor social media channels/ users. Read More