Second part of the Microsoft brand image TV campaign staring Bill Gates and Seinfeld, proven successful Social Media strategy by Dell, a checklist to success in “viral video” making, Social media ability to leverage purchase and more. This is what you may have missed last week. Here are the links: Read More

First part of the Microsoft brand image revamp had not been well understood, as I was mentioning here. The second episode aired tonight would be sure to leverage the social media marketing since the second ad was awaited to be better. If good, it would definitly change the deal, turning Microsoft into a fine brand, joking about itself and engaging with people, like Microsoft Digital Advertising Solutions (the MS advertising network) did with the so famous video “The break-up” with the compelling baseline “Bring the love back”. Microsoft and Crispin Porter + Bogusky should have taken into account that baseline and learned about their own ad network moto … here is the episode 2 of the Microsoft brand image campaign. Read More

Mac vs PC campaign has started a wave of 1st class word of mouth and generated hundreds of amateur remakes of this campaign. That has also downgraded the Microsoft brand image and the one of their customers. Enough to ask one of the best communication agency at the moment, Crispin Porter + Bogusky, and Seinfeld to work on a communication plan to make the PC guy a hype guy. Here is the video. Read More

Marketing has found a new way to go faster using the Internet. Digital Marketing as some say, or M@rketing as I prefer to define it. Because what’s changed isn’t that much than a change from a “a” to a “@”. Why? Direct marketing is still the same, only using faster way to hit consumers. Consumer relationship management has not changed. We still get in our mails and emails the same informations. And other parts of the marketing haven’t been deeply transformed by the Internet. Basically that’s not a trouble. If we’re interested in it, we just have the message faster. And if not willing to receive marketing content, we can also switch as fast as it comes into our inboxes (or unsubscribe most part of the time in one click). But you marketers, just don’t think Social media marketing is just another buzzword for micro website campaigns. That would only put you in front of some trouble in front of your boss and consumers. Read More