It’s been a while I didn’t write on this blog. The excuse? Working for my company to create a new kind of indicator on community management and the launch of the French Chapter of ReadWriteWeb. Topics that needed all my attention for the last weeks. Now the rush away for a while, I can spend time on this blog. And to start here are the links for today, from Social Media as the new Knowledge Management, the PR issues are all related to those dinosaurs who are leading the PR market, the Twitter communication strategy reviewed listed by Ogilvy, the business status between Apple and Microsoft (seems like Apple is the new Microsoft in terms of business growth and revenue), to Intel’s community management, and a great thought of Seth Godin on “Your brand is not your logo”. Read More

From Brand behavior in social media, state of the “laptop per child” project, to the new plan of Nokia for mobile music, news on Wikia search project, Youtube trying a new chance to create a business model, and Microsoft showing a bit more on what’s happening with Facebook. Here are the links for today: Read More

From Social media as a lurking and understanding tool, Music business redefinition, communication and marketing agencies ability to join the social media marketing age, to Boxee innovation and Microsoft attempt to make its Live Search tool better. Here are the news for today: Read More

Today’s review includes Steve Ballmer’s talk about MSFT’s future (which should be delicious, as said in their ads), Ideas and patent issue on the Internet, why blog reading should be allowed/ required at work, adding social media in the marketing mix, and a framework to measure social media. Here are the links: Read More

From Microsoft looking at the teen social networking potential, social media applications companies should use, MySpace Music download platform that has been released, to Yahoo! co-founder Jerry Yang last trump card to keep his position and results of a study showing 25 millions US consumers rely on social media to buy. Here are the links: Read More

Inbound marketing vs. Outbound marketing. Said differently: Appealing people vs. Interrupting people. That is the core challenge of the Internet. Internet users are active users, they don’t wait for companies to show their products but they’re looking for stuff they need. Interrupting them while they’re searching won’t change anything because they don’t care about you online; worse, if you manage to catch their attention they feel bothered you do it and you should have a really interesting thing to say otherwise you would have spent money to get negative image. Read More

Enhancing user experience leveraging the spamming feedbacks, word of mouth is based on the sharing concept, LinkedIn creating a new breed of ad network, Guerilla marketing initiates online word of mouth, basics of the attention marketing, and Microsoft new advertising campaign story. Plus a twitter video. Here are the links. Read More

Google Chrome taking more market share faster than other players did, new Microsoft ads that actually rocks, Summizer to help Twitter jump into the iPhone, FriendFeed new design and features to come. Here are the links. Read More

Microsoft may say it was planned. Microsoft may say Seinfeld is still part of the campaign. That’s just PR and the facts are far different from the speaches. First thing is the tagline that has moved from “Future delicious” or “Perpetually connecting” to “Life without walls”. A new branding campaign has started, and after having viewed the new-new ads, it would be really hard to integrate again Seinfeld unless they want people remind the crappy ads he did with Microsoft, compared to the 3 ads that are awesome. I say that while being an Apple fan, addict, and advocate. Read More

I’ve been explaining my opinion about how wrong Crispin Porter + Bogusky was trying to make Microsoft take the floor and the light, instead of generating a real conversation and engaging with people aiming at initiating traction and insights to slowly fade the image and build a brand new one from the ashes of the current one. Microsoft has done that way, reading over the web the negative feedbacks about the starting series of TV spots. Meaning at least $10 million dollars wasted, or if willing to be positive “well used to know where not to go”. Read More