You know the rock band Kiss. You should also know what means K.I.S.S. It’s a bit old fashion but that’s exactly what messages should be to spread over the Internet: Keep It Simple, Stupid (for more info, click here). 2 important info to push in the message: what’s in it for the user and why is it worth sahring with others. Can’t you (or your agency) do it? See the following videos to get examples of what (not) to do.
How does a marketing or communication campaign turns viral? That’s the question all the communication agencies are trying to answer when their clients call them saying as a strategic brief: “I want you to make the next Coke + Mentos viral video”. When I think of not so old time I had to face my boss telling him: “there’s no sense making a video, they should care more on their mediocre products than on their marketing for the moment” (yes I know it’s a cheap answer). But after been forced to watch so many lame self labeled “Viral videos”, and fortunately for me lots of amazing, hilarious, engaging videos, I’ve to say there’s some common points to videos going viral. Here’s the list. Read More
You know the difference between marketing and engagement? Marketing is about sending a one-way message and engagement is about sharing the same feelings with others. 2 major differences so: sharing and human feeling. If you need an example of engagement, watch the following video and you’ll understand what that means to engage with people, to connect with them, and share with them. Read More
Mozilla Fundation has found a very interesting way to “buzz” around the FireFox 3 release, inviting people to take part in seting a Guinness world record using downloading as metric. The benefits? Engaging with opinion leaders and inciting them in doing ambassador’s duty to convert people into FireFox users and fans, improve relationship between non users and brand, leverage the user community to create more and more awareness, and make them test and feedback the RCs (release client version) to provide the more debugged version to market. I like these guys. And I like FireFox 3. Great job. Read More
The Internet has changed the way people go along with advertising and social media has changed the way advertising is perceived. Decision making process has partly evolved to add Internet influential people to traditional TV, print, and radio advertising. Like going from local to international, the personal influence area has increased from standard influence ring (family and friends) to web influence ring (family, friends, web followers). One of the best examples is Michael Arrington who start from scratch to reach Time’s list ofthe world’s 100 most influential people of the planet. That change in influence process involves a move in advertising method to include social media that brands have to follow, a new method well explained in the following video interview of Dr. Vinton G. Cerf, “The Father Of The Internet” and VP, Chief Internet Evangelist for Google, and run by OgilvyOne Singapore. Read More
Welcome and have a sit. Here you will find my thoughts and trendwatch regarding Social Media, communication innovation, and how to engage consumers with brands. Or in common language, how brands should take care of their customers and listen to them...
