Crowsourcing has risen thanks to Open Source programming and volunteers who work in their spare time. This process has taken some time to reach the business level but now some big names have chosen to use that path to implement features and grow their business, this would become a big trend for the year to come. Mass market companies are trying hard to use social media as a marketing tool, but crowdsourcing as part of social media would be their path to success if they can well understand how the successful companies have turned it as their competitive advantage. Read More

From MySpace new advertising service, Social Media Marketing viewed by Peter Kim, to the Eyealike pitch on advertising, the G-1 android mobile becoming a real competitor for Apple iPhone, the question about PR in the coming new era, some tips to create unconventional marketing, and the Creative Commons day from Social Media Club. Here are the links for today: Read More

While I’ve been traveling to the Silicon Valley and been more on meeting interesting people in the San Francisco Bay, some posts have been released over last week: from the music business that is moving due to MySpace privileges provided to Majors, creating a community asset by leading the conversation, a case study of a Cisco social media strategy, and some new ideas automakers have found to engage (more) with their customers. Here are the links: Read More

Strategy for brands to be part of the blogosphere, being market-focus and extend on real opportunities, Pandora last song of war, new valuation of Digg.com, a new vertical blog company to compete with majors, 93% of US citizens willing their companies to jump in the Social media bandwagon. Here are the links. Read More

Today’s review includes Steve Ballmer’s talk about MSFT’s future (which should be delicious, as said in their ads), Ideas and patent issue on the Internet, why blog reading should be allowed/ required at work, adding social media in the marketing mix, and a framework to measure social media. Here are the links: Read More

Inbound marketing vs. Outbound marketing. Said differently: Appealing people vs. Interrupting people. That is the core challenge of the Internet. Internet users are active users, they don’t wait for companies to show their products but they’re looking for stuff they need. Interrupting them while they’re searching won’t change anything because they don’t care about you online; worse, if you manage to catch their attention they feel bothered you do it and you should have a really interesting thing to say otherwise you would have spent money to get negative image. Read More

Marketing as changed a lot since its debuts back in early 20th century; after the move from local newspapers to national one and the need of print advertising localization (that has created the communication and marketing agencies), TV has largely moved the needle providing to marketers a 30 sec spot of attention. Since then all has gone the same until 2005 and the rise of the Internet due to the change of who’s to be the attention decision-maker between brands and consumers. Tom Fishburne has well defined it in this following cartoon. Read More

Internet users are focused on content. That statement is more and more relevant with the rise of all kind of activities available on the web: instant messaging, Facebook-ing, content aggregator reading, Youtube-ing, Skype-ing, content sharing, emailing … users don’t read, they share. Meaning they don’t care anymore about content not aiming at sharing, and utlimately they do share more than actually read because they don’t know what to read. If companies want to get back the attention from the Internet users, who are a fast growing population, they have to set up strategies to be the content, and no more the advertising. Read More

What’s the first law of mass media according to Seth Godin, the first Twitter Communications planning ageny, leveraging business using Social media, reinventing agency, and a geek and cheap way to generate a “Office 2.0″ style extranet. Here are the links. Read More

I’ve been walking around the Mashable! post “How to measure social media ROI for Business” for 2 days, being irritated by the fact people say we can’t measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling (you should be reading that post if not done already) there’s no accepted metrics, statistics-based ones, to measure social media ROI. How can it be possible there’s no accepted metrics? Return on investment concept is clear: for $1 I invest, how many comes up? Applied to social media efforts, for $1 I invest how much do I earn? or maybe a better way to say, how can I measure impact of social media on my company bottom line, directly or indirectly? Which then is possible. Read More