Consumer have taken the power according to many social media consultant, “they’ve taken the control, you have to listen to them or you’ll go to hell”. For sure people can create websites, blogs, forums, use Facebook, Twitter of any social tool and tell brands are wrong and ugly. Some are using explicit websites names and URLs, as Emily Steel explains in her Wall Street Journal post. But would it change the bottom line? Read More
I’ve been walking around the Mashable! post “How to measure social media ROI for Business” for 2 days, being irritated by the fact people say we can’t measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling (you should be reading that post if not done already) there’s no accepted metrics, statistics-based ones, to measure social media ROI. How can it be possible there’s no accepted metrics? Return on investment concept is clear: for $1 I invest, how many comes up? Applied to social media efforts, for $1 I invest how much do I earn? or maybe a better way to say, how can I measure impact of social media on my company bottom line, directly or indirectly? Which then is possible. Read More
Social media marketing means you let anybody advise you about your product. And if you don’t want that to happen … you can’t, that’s already settled people can do that. Nobody had to wait for the Internet to do so, but web has helped people raising their voices. Most of the time to complain, and a few times to give interesting thoughts. In fact when I say “a few times”, it’s just to be compliant regarding the company ability to develop things for their customers. People always have great ideas companies just don’t listen to. But if you do listen to them, get prepared to innovate. They’ll give you breaking ideas, smart ways to do so, interesting views regarding your business and competitors. Would you be able to make it? For more inspiration, read Hugh’s post. Read More
