Enhancing user experience leveraging the spamming feedbacks, word of mouth is based on the sharing concept, LinkedIn creating a new breed of ad network, Guerilla marketing initiates online word of mouth, basics of the attention marketing, and Microsoft new advertising campaign story. Plus a twitter video. Here are the links. Read More

Google Chrome taking more market share faster than other players did, new Microsoft ads that actually rocks, Summizer to help Twitter jump into the iPhone, FriendFeed new design and features to come. Here are the links. Read More

Google invests in audio indexing, and is about to buy Valve to distribute digital content, Kiwibox -social network dedicated to teens- raised $1M to develop its strategy (against MTV and Facebook?), FriendFeed service and its monetization process, 10 website to put on your watch list, 4 tips to create a video contest. Here are the links. Read More

QuikSilver brand that changes its corporate strategy to go “full consumer”, comparison between the Hulu “me too” mainstream business model and the yet to find Youtube one, the final post of the Engaging your Community for Dummies series, Google and its art of communication and reputation shaping of Chrome (and its brand image), the most read posts for August, some social media strategies and ideas, and the latest Microsoft brand image strategy. Here are what you may have missed last week. Read More

Sun Tzu, author of the famous Art of War, has been one of the most interesting author of marketing book, more interesting than Seth Godin (I do believe he’s the best web marketer). The statements he’s providing are basics of communication and marketing and much more relevant in the web environment. Google seems to have well read that book too since their strategy and tactics that accompany the launch of their latest product are based and leverage the fundamental points of the Art of War, turning it into a Art of Story Telling. Read More

Google is developing a formula dedicated to make the web experience a better experience and a playground for content and communication: Youtube + Google News + Blogger + Google Adsense/ Adwords + Gmail + Google Tools + Google Analytics + Google Docs+ Google OpenSocial + Goole Android + Google Chrome. Chrome is the last chapter of a long series of application focused on the web experience and has been announced by many different sources by now, and confirmed by Google. The puzzle is solved and we now have to wait and see what would come out from it. Read More

Last parts of the series “Engaging with your Community For Dummies”, FaceBook reaching 100 millions users, music industry new tactics to leverage Youtube, Google Android way of leveraging their mobile developer community, and others. Here are the posts you may have missed last week. Read More

When I was working for companies as I was in a MarCom agency, the client was always caring about its logo and asking for it to be bigger. That request is so well known among agencies that Agency Fusion launched a campaign named “Make My Logo Bigger” to show off the so smart idea to make logo bigger (watch the movie at the end of the post). From the logo, Google did thought about community. And using that insight, they did managed their success (in addition to having ideas). Android, the coming soon mobile software stack (includes an operating system, middleware and key applications) from Google, is following these rules and may be the next big thing, and is the hype for now. Here is why. Read More

Facebook has been the “consistent worst performing website” for advertising according to ValleyWag back in 2007. Things have not really moved since then, with the Facebook Beacon backfire, Facebook being said too much intrusive, the 12-cent to 7.5-cent CPM decrease in the last 6 months. But today is another day, all these troubles are from yesterday, and Facebook’s now launching a new ad system: “Engagement ads”. Engagement ads because now users would be able to interact with the pushed advertising, video as well as text style. What would that really change, how can it help more click-through and increase word spreading? Read More

Today’s focused on news around the Web world: Read More