Marketing as changed a lot since its debuts back in early 20th century; after the move from local newspapers to national one and the need of print advertising localization (that has created the communication and marketing agencies), TV has largely moved the needle providing to marketers a 30 sec spot of attention. Since then all has gone the same until 2005 and the rise of the Internet due to the change of who’s to be the attention decision-maker between brands and consumers. Tom Fishburne has well defined it in this following cartoon. Read More

QuikSilver brand that changes its corporate strategy to go “full consumer”, comparison between the Hulu “me too” mainstream business model and the yet to find Youtube one, the final post of the Engaging your Community for Dummies series, Google and its art of communication and reputation shaping of Chrome (and its brand image), the most read posts for August, some social media strategies and ideas, and the latest Microsoft brand image strategy. Here are what you may have missed last week. Read More

Twitter trend and lifestreaming, Twitter vs. FriendFeed and advertising, Facebook and advertising, Twitter to create a think tank, and reputation management. Those are the topics the most read here in August. Have a look at those articles if not already done. Read More

100 millions visitors worldwide a month for Facebook. That’s the latest news we have from the next expected-to-be-awesome company. But while they gather more and more users, they do not get the right monetization model. It’s a tough job, but still FB guys don’t seem able to create stickiness from their platform members and then aren’t able to move as fast as they’d like. And without any vibrant relationship between users and company, Facebook is not in a shape to leverage visitors and turn them into monetization asset. The new design adoption rate is the proof of it with 20% of the users actually using it. Read More

Facebook hit the 100 million users bar, the Internet Advertising Bureau not providing any new way to monetize the web, guidelines for Bloggers to manage their relationship with PR (and opposite), Digg being innovative, a case study that prove small & medium business have to leverage social media to make more profits. Now the links. Read More

Facebook has been the “consistent worst performing website” for advertising according to ValleyWag back in 2007. Things have not really moved since then, with the Facebook Beacon backfire, Facebook being said too much intrusive, the 12-cent to 7.5-cent CPM decrease in the last 6 months. But today is another day, all these troubles are from yesterday, and Facebook’s now launching a new ad system: “Engagement ads”. Engagement ads because now users would be able to interact with the pushed advertising, video as well as text style. What would that really change, how can it help more click-through and increase word spreading? Read More

7.5-cent CPM (thousand ad impression) for an ad campaign on Facebook with Lookery. Great news it’s cheap. But not very efficient. If we get for granted what says Eric Schonfeld from Techcrunch, 90%+ users don’t click on any particular ads. Moreover, Facebook recently added a thumbs-up/ thumbs-down application below each ad to get some more feedbacks on the reason nobody’s clicking. Do you Facebook guys really don’t know why? Hey, you’ve just created a crazy engaging social networks. That’s for that sole reason we manage to help people not care about ads. And that’s the reason you should definitly focus on creating an advertising platform to help companies engage with their consumers, with a fee based on subscribers. Or companies should take time to develop it by themselves. It’s not that complicated. Read More

“Small is the new big“. That was the title of Seth Godin’s post on June 5th 2005. The latest post of Sarah Perez issued on August 4th could have been “Lifestreaming is the new big”. Instead it has been “The Future of blogging revealed“. Which actually may be the right way to do. Lifestreaming has become sort of hype since Twitter generalized it (”say anything but in 140 caracters”). Facebook also generated a lifestreaming tool, the famous activity stream. And those two have moved the Internet. But why and how blogs might be killed by lifestreaming social tools? Why lifestreaming may become the new big thing? A new wave has come and if you want to surf it, you should prepare to ride it now. Read More

I was looking at what FaceBook is doing to turn their platform into something more and more core for Internet users, and I feel partly amazed and partly uneasy by new features this social platform is releasing. Partly amazed because they’re going in the right direction willing to become the hub of personal publication helping users to spead and share what they’re writing and finding interesting, thanks to the new import data feature they presented end of May, which helps you add your Del.icio.us/ Google Reader/ RSS Feed/ and other social media websites feed to your FaceBook Mini-Feed. That single evolution shows me Facebook is recovering from external apps and is starting over to build trustful applications (without any scam or email spamming) to become some kind of “what my friends are doing right now” feed reader, this leading to a more interesting social network platform than just a “run to more unknown FaceBook friends” competition. But what’s make me uneasy is the other FriendFeed copycat feature Facebook devs have released: the ability to comment the mini-feed (what I call history/ activity feed). Read More

Stats show Facebook is still in the loop for being the place to be in consumer advertising. After being the hippest place, the still growing community (see the official stats here) is moving forward adding tools to make advertising efficient and targeted. Read More