Google Phone first review, creativity is now inspired by technology, Dell VP listen to 10,000 conversations a day, Social media enhances Customer loyalty, analysis of the latest study from Universal McCann on social media. Here are the links. Read More

Marketing as changed a lot since its debuts back in early 20th century; after the move from local newspapers to national one and the need of print advertising localization (that has created the communication and marketing agencies), TV has largely moved the needle providing to marketers a 30 sec spot of attention. Since then all has gone the same until 2005 and the rise of the Internet due to the change of who’s to be the attention decision-maker between brands and consumers. Tom Fishburne has well defined it in this following cartoon. Read More

Second part of the Microsoft brand image TV campaign staring Bill Gates and Seinfeld, proven successful Social Media strategy by Dell, a checklist to success in “viral video” making, Social media ability to leverage purchase and more. This is what you may have missed last week. Here are the links: Read More

Consumer have taken the power according to many social media consultant, “they’ve taken the control, you have to listen to them or you’ll go to hell”. For sure people can create websites, blogs, forums, use Facebook, Twitter of any social tool and tell brands are wrong and ugly. Some are using explicit websites names and URLs, as Emily Steel explains in her Wall Street Journal post. But would it change the bottom line? Read More

We don’t know how to calculate the return on investment of social media efforts. Yet. Basically because hardly none of the companies that are trying to leverage that new breed of communication channel has put enough money on it and connected their business strategies with those efforts. But one example tends to prove social media and community management has changed the course of their business: it’s Dell. Read More

Communication is a major issue of the web, and quality its graal. Basics of the web is sharing and celebrating which means there is more noise than signal (reshared vs. original content). Companies have to deal with that and a solution is to make more noise than the others, avoiding competitors any opportunity to generate noise and signal. That’s the easy way, but a way than may lead to conflict and decrease of brand image. The other way is to generate a targeted signal to aim at people when they’re ready to listen and take the message as signal and not noise. Read More

Jeremiah Owyang has highlighted challenges the social media industry has to face in the current state. He has listed in the challenges the industry has to overcome market actors over population, amateurism, and lack of industry standards to measure ROI (read the full article here). That’s all due to the youth of the Internet market. Though that youth some industries are very experimented and we should be taking more attention to them: porn and gaming. They are the real social media thought leaders and we have a lot to learn from what they’ve done. Read More

Stats show Facebook is still in the loop for being the place to be in consumer advertising. After being the hippest place, the still growing community (see the official stats here) is moving forward adding tools to make advertising efficient and targeted. Read More

Shiv Singh, Social Media lead at Avenue A | Razorfish posted some good takeaways from their Client Summit. Here are some of his main takeaways with my comments: Read More