Written by a lot of really interesting bloggers, Age of Conversation seems to be a really interesting book to buy to complete your knowledge on social media communication. You should get your hand on this book. Here are some interesting thoughts about social media marketing from the book. Read More
Branding is made of interactions and (gut) feelings from consumers. Interactions between brands and consumers generate the brand reputation and then feelings are spread by consumers through word of mouth. Which means the key vector of branding are people. Consumer influence is then the base from where brands build their image. Knowing that, Internet is now the essential channel of communication companies have to use to get in touch with consumers, since that is where they have the most important information spreading power. Read More
Google Dictionary of the Web, 10 reasons you may be a “Weblebrity”, CRM is stronger than recruitment, Engagement metric, and online video art happening. Here are the link for today. Read More
David Armano is turning the conversation about social media into a more interesting one, putting the conversation asset into the business frame. What the point in speaking about conversation, how to turn it into an asset. He makes the distinction between internal and external properties for companies. But instead of focusing on the company use of social networks and collaboration, I’d prefer focus on the objectives: loyalty, awareness, PR, expertise, sales increase, and innovation process speed up. Read More
Twitter is like the hype itself since its launch. Everybody’s using it and this webservice smells like there’s some great opportunity integrating it into communications planning and marketing strategies. But how can 140-words text improve brand reputation? What is the return on investment of such an application for brands and above all how can it become a competitive advantage using it? Not so easy to answer but after some use you’ll discover Twitter is more useful and engaging that you may think, but only if associated with a blog and social media activity (see this post regarding social media activity). Read More
