Advocates in the web space are the breed of users any company is looking for. Because they’re a salesforce you don’t pay, because they’re a salesforce that generate more confidence in your company and in your products, because they’re experts who would provide you with end users needs and desires, those people can become your trump card to speed up your business growth and build your reputation. To be able to follow the same growth FriendFeed, Twitter, Facebook, LinkedIn, Threadless, 37Signals, and many other companies (as well as many artists and music groups) have generated, the point is to be able to detect those advocates and to know what to expect from them. Read More

Leveraging the global brain is one of the objectives of the community creation: generating more ideas, more information, more feedback, more insights, and ultimately sparing time and money in the process. And Loyalty and increase of the purchase cart are consequences of the community management. But to achieve such results the community has to be lead and set to answer results. Otherwise all your efforts would turn into a short term and non business focus content, and eventually misunderstanding between the community and the brand hosting it. Read More

Google Phone first review, creativity is now inspired by technology, Dell VP listen to 10,000 conversations a day, Social media enhances Customer loyalty, analysis of the latest study from Universal McCann on social media. Here are the links. Read More

Engagement isn’t the real value of social media. Loyalty, increase of product purchase, and reputation are the objectives of social media. Aiming at these objectives generate stickiness when you achieve them. That’s what OfficeMax may achieve if they leverage well the video EepyBird, the creative team that had the idea of the Trevise fountain using Mentos and Coke, produced for them. Read More

Online videos that goes viral are the ultimate goal of companies that are releasing videos. That has generated a large business and would keep on going. But still many companies are missing the tipping point that would actually change the course of the video over the Internet. Whether you want to make a video for branding or for a product, don’t “go viral” and ask any agency to do so, ask them to write a smart story that aims at people and check the items that would make the difference. Here are some guidelines to get along with your consumers and share with them same feelings. Read More

Community management is a reborn issue brought by social networks and influential people. Prior to the social thing community management was limited to internal matters for brands, and social networks were only supported by businesses like porn, gaming, and tech. And that’s where it comes to be interesting to look at a bit of history. New socializing process born from the Internet invites if not compels brands to update their messaging channels (I voluntarily don’t use the term “communication” here since it’s no more relevant when confronted to so-called Web 2.0 social media), their marketing content (vs marketing message), and way to join the conversation (brands can’t start conversation, they’re too late on the web to do so). These different terms are important, they build a specific point of view that can help your brand develop the right community management strategy to increase your business efficiency. Read More

Customer loyalty is changing. The Internet is the X factor that has changed the way it used to be. Social media websites like Yelp.com, Tripadvisor.com, Craiglist.org, or Cyworld.com have moved the traditional customer relationship. Added to that, consumer behavior has also changed with the Internet, giving users the ability to speak (more and more loudly) with others, sharing experiences and being able to spread the word faster than ever. In that new relationship pattern, some companies have made their path to glory using social media and community as important tools to business development. Read More