What’s the first law of mass media according to Seth Godin, the first Twitter Communications planning ageny, leveraging business using Social media, reinventing agency, and a geek and cheap way to generate a “Office 2.0″ style extranet. Here are the links. Read More

McDonald’s has launched a TV campaign to get in touch with parents on reinsurance about their food quality. A quite good TV spot managed by Leo Burnett agency. But there’s still a thing missing in that campaign. Though communication agencies like Leo Burnett laud their 360° communication ability (holistic approach as some say), they don’t care about launching in parallel an online communication plan to engage the brand with consumers to keep the conversation they started continue. Which would have been a great move, inviting parents who see the TV spot to discuss about the feelings they have about Happy Meals (that’s the main reason of the TV spot) and tap parents insights for new communication ideas and find out needs the brand has to cover to incite people to go more frequently at McDonald’s. Read More

Social media is one of the many results of ability to easily connect with others given by the Internet. Social networks are also an Internet driven evolution (you can see the charts regarding top 10 US networks and blogs at MarketingCharts). But the main activity over the Internet has also been transformed: gaming has evolved from hardcore online gaming limited to teenagers to casual gaming opened to everyone. Generating a vibrant environment for people to speak with each other and stay longer has become a standart with well-known examples: Xbox Live, the to come Playstation Home, the famous (but also dying) Second Life, or Facebook (the platform being the environment and applications the different games). Looking deeper into the gaming market to extract best practices over socialization process (which is an easy going when you’re playing online) is the path brands should walk to improve their brand image and above all make people speak about them and engage deeper with them so that they provide you with interesting insights and ideas. Read More

Following the article “Social Media + Consumer Opinion + Brand = opportunities brands have to join the conversation“, it was necessary to add some words about ROI brands can leverage joining the conversation. I would look over 3 different stages of what I call “joining the conversation” to speak about the social media ROI: taking the floor by blogging, monitoring social networks and contributing to the social media, and social media advertising using knowledge and network acquired through social media activity. Read More