When I was working for companies as I was in a MarCom agency, the client was always caring about its logo and asking for it to be bigger. That request is so well known among agencies that Agency Fusion launched a campaign named “Make My Logo Bigger” to show off the so smart idea to make logo bigger (watch the movie at the end of the post). From the logo, Google did thought about community. And using that insight, they did managed their success (in addition to having ideas). Android, the coming soon mobile software stack (includes an operating system, middleware and key applications) from Google, is following these rules and may be the next big thing, and is the hype for now. Here is why. Read More

Managing to connect with your community and share with your consumers and prospects about what’s cool in your business life, and above all why it’s cool and awesome to be by your side, is great and you’re done it properly so now each person you’re speaking with using any social media tool has become one of the people you can count on to make your business bigger. They’re engaged with you, and you’re able to put them into different cluster according to their level of collaboration and use of your product/ service. Here’s the time to connect them with your business to make them help you keep focus on your business growth. Read More

Once you’ve gathered your community around your blog, community platform, fan page (if you’re willing to use Facebook), website, or any other tool (Jason Calacanis is using a mailing list), the first step to leverage it is done. And now is the main part starting. Keeping on generating content and activities to invite continiously your customers and prospects to engage with you and collaborate in creating the best user experience ever. It means being consistent and innovative. Read More

Making people feels like they’re part of your company is another important point to generate traction and stickiness from your community. Press releasing and messaging users about new features and business development isn’t the essential content you have to push. Showing you’re working to provide them with a more interesting user experience is right, but what they want and need is why they’re right using your service or product. To achieve that point you have to get along with your community and highlight what’s currently at work and who in the community is inspiring. Read More

As part of a community you’re supposed to explain what you’re here for and what’s the purpose of your activity. If you’re questioning about the fact I’m telling “you’re joining a community” instead of “you’re creating a community”, the reason is simple: communities exist by themselves and don’t need you to create, but you need them to notice you, and the best way to do so is to lead and provide it with interesting content. Being aware of that state, a brand has options they have to select: acting not noticing your consumer pool and waiting for them to get your product if noticeable or sticking with that consumer pool and tune your business to echo the needs you hear and listen to. And all of that is based on your ability to show your culture and mindset to your consumer community and make them stick to you. Read More

Sharing and requesting collaboration are two major points to always keep in mind when you’re developing your social media strategy. But the tipping point to leverage your community is to be consistent and follow the editorial line you’ve set up as well as focusing on how you want your community to help you. And to be sure your community would help you in the tasks you request it do, you need to be trustful. Easier said than done? Some advice to make sure you would keep on being trustful to avoid any backfire from the community you empowered. Read More

Generating people interest by sharing your opinions and requesting people to participate makes your company closer to your customers and prospects community. It also enable your ability to ask them for help and their collaboration when you need it. And more important that gives you the opportunity to turn your community members into a valuable asset for the brand. The next step is then to know how to keep leveraging that state while leading your community and welcoming new brand advocates and ambassadors. Here are some ways to do so. Read More

Sharing passion, experience, and information are all focused to generate more stickiness and engagement between consumers and brands. That’s the first step to generate business leveraging social media efforts (we should be saying social networking abilities but “social media” has been generalized). Second step is to get benefits from sharing to bring people closer to your brand and by that generating opportunities to turn your “followers”, as we now say since Twitter, into customers/ fans/ admirers/ advocate/ ambassadors. But for each cluster of people you’ve appealed and make join the conversation, there are ways to turn them from listeners, contributors, word spreading facilitators, or just a passerby, into useful people for your business. Read More

Sharing passion and experience is cool and a natural way of thinking. But the last rule for engaging with your community isn’t that natural and may generate more questioning from your C-level, at first. Because what I’m calling information isn’t about your own company (it’s what I call experience) but about others. Others like your early customers, other companies that do great and give value to your products/ service, and about your business field. And that may become major part of your sharing showing you’re open to your business field and your community. Here’s how you can leverage that kind of sharing. Read More

Sharing passion is the first step in engaging with your community and creating stickiness to your brand. People do like to share values and points of interest with companies. And that’s the way they can become more loyal, and your way to incite loyalty and advocacy. Which is part of path to your CRM objectives. So you have a lot to win from sharing passion. And to nurture passion you need to share your own experiences (evolution of your business, how you got involved in your business area, what’s your history). Experiences of what’s happening, providing your brand with some more grip for people to stick with you. Read More