Following the article “Social Media + Consumer Opinion + Brand = opportunities brands have to join the conversation“, it was necessary to add some words about ROI brands can leverage joining the conversation. I would look over 3 different stages of what I call “joining the conversation” to speak about the social media ROI: taking the floor by blogging, monitoring social networks and contributing to the social media, and social media advertising using knowledge and network acquired through social media activity. Read More

Social media Strategist position is becoming a real job. And companies are starting to deal with it pretty well. You can see as a reference the blog Social Media Headhunter written by Jim Durbin who’s giving tips to companies on how to select and hire a Social Media Strategist (look at one of his best posting from now). But to be clear, what does it mean to be a social media strategist? Can it be the same as Web Strategist (see the definition of Jeremiah Owyang, guru on that matter)? Or would Social Media specialty be more connected with the Community manager activity area (using the Community management description explanation given by Chris Brogan)? Read More

Stats show Facebook is still in the loop for being the place to be in consumer advertising. After being the hippest place, the still growing community (see the official stats here) is moving forward adding tools to make advertising efficient and targeted. Read More