Strategy for brands to be part of the blogosphere, being market-focus and extend on real opportunities, Pandora last song of war, new valuation of Digg.com, a new vertical blog company to compete with majors, 93% of US citizens willing their companies to jump in the Social media bandwagon. Here are the links. Read More

Blogs have publicly shown themselves in 2004 and since then the blogosphere has grown fast. Technorati, the blog search enging, has been one of the growth pillar engaging people in searching through all the blogs, listing them, and providing relevant data on that personal media use. 4 years after this new tool to generate online content has turned mass market, we see it reaching maturity and going professional with famous people blogging and web celebrities turning celebrities. Here are some facts and figures from this year Techorati study on blogs. Read More

How blogging can push your company out of the box, Money can’t overtake a community but you can become the community leader with interesting content, Actionable listening vs Active listening, FriendFeed can become your best PR Friend, and what are the reasons companies don’t use Web 2.0. Here are the links. Read More

Communication is a major issue of the web, and quality its graal. Basics of the web is sharing and celebrating which means there is more noise than signal (reshared vs. original content). Companies have to deal with that and a solution is to make more noise than the others, avoiding competitors any opportunity to generate noise and signal. That’s the easy way, but a way than may lead to conflict and decrease of brand image. The other way is to generate a targeted signal to aim at people when they’re ready to listen and take the message as signal and not noise. Read More

Blogging is still in its amateur stage but now we’ve got some interesting feedbacks and case studies we can analyze to know more on what’s to do or not. To get reviews of some interesting corporate US blogs, go on Viral Garden blog to read “The Company blog checkup top 10“. There you can have reviews of 21 corporate blogs. To these 21 reviews, we can add many other ones, like the ones of Twitter, Google, Facebook, Boeing, Delta, StonyField farms blog, Johnson & Johnson BTW (By the Way), Kodak, Accenture blogs, Microsoft blog, and many products or service blogs. Which can then help to build 10 recommendations/ rules to follow for company blogging. Read More

Following the article “Social Media + Consumer Opinion + Brand = opportunities brands have to join the conversation“, it was necessary to add some words about ROI brands can leverage joining the conversation. I would look over 3 different stages of what I call “joining the conversation” to speak about the social media ROI: taking the floor by blogging, monitoring social networks and contributing to the social media, and social media advertising using knowledge and network acquired through social media activity. Read More