It’s been a while I didn’t write on this blog. The excuse? Working for my company to create a new kind of indicator on community management and the launch of the French Chapter of ReadWriteWeb. Topics that needed all my attention for the last weeks. Now the rush away for a while, I can spend time on this blog. And to start here are the links for today, from Social Media as the new Knowledge Management, the PR issues are all related to those dinosaurs who are leading the PR market, the Twitter communication strategy reviewed listed by Ogilvy, the business status between Apple and Microsoft (seems like Apple is the new Microsoft in terms of business growth and revenue), to Intel’s community management, and a great thought of Seth Godin on “Your brand is not your logo”. Read More

Inbound marketing vs. Outbound marketing. Said differently: Appealing people vs. Interrupting people. That is the core challenge of the Internet. Internet users are active users, they don’t wait for companies to show their products but they’re looking for stuff they need. Interrupting them while they’re searching won’t change anything because they don’t care about you online; worse, if you manage to catch their attention they feel bothered you do it and you should have a really interesting thing to say otherwise you would have spent money to get negative image. Read More

Marketing has found a new way to go faster using the Internet. Digital Marketing as some say, or M@rketing as I prefer to define it. Because what’s changed isn’t that much than a change from a “a” to a “@”. Why? Direct marketing is still the same, only using faster way to hit consumers. Consumer relationship management has not changed. We still get in our mails and emails the same informations. And other parts of the marketing haven’t been deeply transformed by the Internet. Basically that’s not a trouble. If we’re interested in it, we just have the message faster. And if not willing to receive marketing content, we can also switch as fast as it comes into our inboxes (or unsubscribe most part of the time in one click). But you marketers, just don’t think Social media marketing is just another buzzword for micro website campaigns. That would only put you in front of some trouble in front of your boss and consumers. Read More

When you see what Mahalo Daily team did to sum up Steve Jobs WWDC ‘08 keynote, we can assume a vibrant community such as Apple’s one can do much better and engaging communication material than any marketer. Why? Because they’re speaking with a human voice, using the “consumer language”, and are truly engaged in a conversation by creating sharable stuff. Read More