7.5-cent CPM (thousand ad impression) for an ad campaign on Facebook with Lookery. Great news it’s cheap. But not very efficient. If we get for granted what says Eric Schonfeld from Techcrunch, 90%+ users don’t click on any particular ads. Moreover, Facebook recently added a thumbs-up/ thumbs-down application below each ad to get some more feedbacks on the reason nobody’s clicking. Do you Facebook guys really don’t know why? Hey, you’ve just created a crazy engaging social networks. That’s for that sole reason we manage to help people not care about ads. And that’s the reason you should definitly focus on creating an advertising platform to help companies engage with their consumers, with a fee based on subscribers. Or companies should take time to develop it by themselves. It’s not that complicated. Read More

After having shown interests in 3D with Sketchup (which you can still use to design your home to put on Google Earth, and also use its power to make 3D speed modeling, this software being enough performing to do so), Google seems to have mashed up experiences from the Wii console and SecondLife strenghts and weaknesses and gathered a smart tech team to develop a new social virtual world experiment: Lively.com. More than a new competitor landing into the social virtual worlds field, Lively.com would certainly become the test field for Google to challenge current advertising and face the new opportunities, including social media advertising placement, value added advertising embedded into conversations, technology challenge to make it work and worth time spending, and above all new and relevant metrics and ROI calculation methods. Read More

Here’s the part 2 of the series “Social MEdia + User behaviour = Would it change it all?” (click here to see the 1st part). After having discussed about the 1st trend Alexander Van Elsas pointed out (”Everything will connect with everything, walled gardens will be torn down -> But we will still need a destination”), we’ll see how the following highlighted trend would change the way Internet users socialize and turn web into their benefits. Read More

Reading interesting post series from Alexander Van Elsas “The human factor in social media trends” (Part 1, Part 2, Part 3, is there anymore incoming?), I thought about some ideas to share with him regarding the trends he pointed out. After having discussed a bit with him about the privacy issue on his blog, here’s my turn to add views concerning user behaviour trends facing the new Internet interaction model that is modeled through Social Media. I would look over information relevancy, permanent points of contact and content sharing, intelligent user laziness, content vs. conversation, digital ID protection, and more. Here’s the part 1 (it’s too long to read it straight, and I know how lazy I am to read long posts –though I’m writing quite long articles–and ready to switch when I look at the crazy small scrollbar displayed) of my posts about user behaviour changes due to Social media. Read More

The Internet has changed the way people go along with advertising and social media has changed the way advertising is perceived. Decision making process has partly evolved to add Internet influential people to traditional TV, print, and radio advertising. Like going from local to international, the personal influence area has increased from standard influence ring (family and friends) to web influence ring (family, friends, web followers). One of the best examples is Michael Arrington who start from scratch to reach Time’s list ofthe world’s 100 most influential people of the planet. That change in influence process involves a move in advertising method to include social media that brands have to follow, a new method well explained in the following video interview of Dr. Vinton G. Cerf, “The Father Of The Internet” and VP, Chief Internet Evangelist for Google, and run by OgilvyOne Singapore. Read More