Google Chrome taking more market share faster than other players did, new Microsoft ads that actually rocks, Summizer to help Twitter jump into the iPhone, FriendFeed new design and features to come. Here are the links. Read More

Microsoft may say it was planned. Microsoft may say Seinfeld is still part of the campaign. That’s just PR and the facts are far different from the speaches. First thing is the tagline that has moved from “Future delicious” or “Perpetually connecting” to “Life without walls”. A new branding campaign has started, and after having viewed the new-new ads, it would be really hard to integrate again Seinfeld unless they want people remind the crappy ads he did with Microsoft, compared to the 3 ads that are awesome. I say that while being an Apple fan, addict, and advocate. Read More

Profiling to cluster web visitors according to their interest points, their Internet travel among websites, and time spent on different content. That’s the graal of some online ad network: being able to connect Internet website comsumption of the visitors, to be able to address them message according to the profile requested by brands. A grail that LinkedIn may reach moving from social network platform to their real objective ad network. Read More

Recruitment is core to a business. But as we can see in the telcom business where the field is closed by major companies, the issue isn’t anymore in recruitment. It’s now on loyalty. Most of the business don’t need anymore to prove the value added of their offer, they need to prove to consumers they’re doing better than the other competitors. That’s in that process the social media marketing would be the best lever of business. Read More

I’ve just stumble upon a Greg Verdino’s post about AT&T and it seems the commercial isn’t really showing the truth of the product it actually advertises. You’d tell me that’s what the advertising is made for. “Truth is relative”. And you’re right. But companies like AT&T should take care of the web when doing so. They should look at the rate of questions about their AT&T wi-fi card coming in their support call center and its visibility on the Internet. And take well care people don’t stick to a well know blogger. That may generate the same issue it has been with BuzzMachine blogger and his “Dell is Hell” post. This time it may be “AT&T is hell”. Read More

Online videos that goes viral are the ultimate goal of companies that are releasing videos. That has generated a large business and would keep on going. But still many companies are missing the tipping point that would actually change the course of the video over the Internet. Whether you want to make a video for branding or for a product, don’t “go viral” and ask any agency to do so, ask them to write a smart story that aims at people and check the items that would make the difference. Here are some guidelines to get along with your consumers and share with them same feelings. Read More

Sending tweets and getting the Twitter follower world informed about what you is one kind of micro blogging. Email sending is also a kind of micro blogging, depending on how many people you put in it. The difference between those 2 forms of micro blogging lies in the public/ private status. That’s on that status that Twittad tries to leverage the folks using Twitter to generate business. Are they able to make it? Read More

Google’s promise is to help you search better. eBay’s promise is to help you sell at a better price. Facebook’s promise is to help you connect online with your friends. Apple’s promise is to create a better experience (of computer/ music player/ mobile). Nike’s promise is to create a better experience when doing sports. Starbucks’ promise is to provide you with good coffee and cakes. All these companies and many others are able to keep their promises. Offline advertising for these companies are there to take your attention about their products. And that usually works. But online the problem isn’t the same and we can’t say online advertising is keeping its key promise. Read More

Facebook has been the “consistent worst performing website” for advertising according to ValleyWag back in 2007. Things have not really moved since then, with the Facebook Beacon backfire, Facebook being said too much intrusive, the 12-cent to 7.5-cent CPM decrease in the last 6 months. But today is another day, all these troubles are from yesterday, and Facebook’s now launching a new ad system: “Engagement ads”. Engagement ads because now users would be able to interact with the pushed advertising, video as well as text style. What would that really change, how can it help more click-through and increase word spreading? Read More

From the annoncement Twitter made on the developer mailing list hosted on Google Groups, Twitter’s got a new feature that may fundamentaly change user’s experience giving ability to connect status and replies like in forum threats. Which is in accordance with the recent moves they did, downscaling costs of Twitter use limiting to 2000 followers the max following users (and caping max following people proportionally to the user’s followers) and cutting SMS receiving for private messages. In accordance because that shows hints of a business model. Read More