From tips to find an online reputation manager, an interview of Patrick O’Keefe on community management, Spotify fund raising to become a Bittorent-to-Last.fm application, to the new strategy of Reebok, the visual explaination of Anderson’s 3 free models by Armano, a presentation of the social media, and the future of digital by Craigslist’s founder. Here are the links. Read More
From Social media as a lurking and understanding tool, Music business redefinition, communication and marketing agencies ability to join the social media marketing age, to Boxee innovation and Microsoft attempt to make its Live Search tool better. Here are the news for today: Read More
Indie labels have launched MySpace service, giving credit to this social platform to make big players join the party. They’re generating pages and traffic by inciting their artists to jump into that virtual gig that has become MySpace. But by treating music Majors and indie label differently, the News Corp. company may create a situation that finally helps a new music platform to take the floor. And by pressuring its community (indie labels), MySpace is moving from a social platform to a MTV-like music news website. Read More
Strategy for brands to be part of the blogosphere, being market-focus and extend on real opportunities, Pandora last song of war, new valuation of Digg.com, a new vertical blog company to compete with majors, 93% of US citizens willing their companies to jump in the Social media bandwagon. Here are the links. Read More
From marketing to engagement, Managing the message through oneline marketing, filtering to engage with consumers, online is core for branding, status of blogging in 2008, and the Friday video. Here are the links: Read More
Twitter has its own anthem, Facebook too. Scams too now. Inspiration is everywhere …
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Today’s review includes Steve Ballmer’s talk about MSFT’s future (which should be delicious, as said in their ads), Ideas and patent issue on the Internet, why blog reading should be allowed/ required at work, adding social media in the marketing mix, and a framework to measure social media. Here are the links: Read More
Blogs have publicly shown themselves in 2004 and since then the blogosphere has grown fast. Technorati, the blog search enging, has been one of the growth pillar engaging people in searching through all the blogs, listing them, and providing relevant data on that personal media use. 4 years after this new tool to generate online content has turned mass market, we see it reaching maturity and going professional with famous people blogging and web celebrities turning celebrities. Here are some facts and figures from this year Techorati study on blogs. Read More
Branding is made of interactions and (gut) feelings from consumers. Interactions between brands and consumers generate the brand reputation and then feelings are spread by consumers through word of mouth. Which means the key vector of branding are people. Consumer influence is then the base from where brands build their image. Knowing that, Internet is now the essential channel of communication companies have to use to get in touch with consumers, since that is where they have the most important information spreading power. Read More
From Microsoft looking at the teen social networking potential, social media applications companies should use, MySpace Music download platform that has been released, to Yahoo! co-founder Jerry Yang last trump card to keep his position and results of a study showing 25 millions US consumers rely on social media to buy. Here are the links: Read More
