From Brand behavior in social media, state of the “laptop per child” project, to the new plan of Nokia for mobile music, news on Wikia search project, Youtube trying a new chance to create a business model, and Microsoft showing a bit more on what’s happening with Facebook. Here are the links for today: Read More
Working on a social media strategy isn’t just a button you can push to add value to your communication and marketing plan after having done everything you can. It has to be core to your customer care strategy to perform fast and accurate word spreading. If not you’d have to face issues that can’t be solved because of the customer care way of working. Read More
“Run easy” vs. “A little less pain”. Reebok’s vs. Nike’s motto. Turning running into a sport anybody can enjoy is the claim of the new campaign or “movement” started by Reebok. A slightly different consumer approach from Nike’s running brand image (that is about efforts, pain, and aiming at the performance) but which can change the deal if the campaign isn’t just a campaign and moves to become the way to engage consumers in running. Read More
From emerging tech trends that would matter for marketing, investment in digital media going down in Q3, to Zappos’ 10 communication principles (based on WOM), and a list of reason to use social media as a CRM Tool. Here are the links. Read More
While I’ve been traveling to the Silicon Valley and been more on meeting interesting people in the San Francisco Bay, some posts have been released over last week: from the music business that is moving due to MySpace privileges provided to Majors, creating a community asset by leading the conversation, a case study of a Cisco social media strategy, and some new ideas automakers have found to engage (more) with their customers. Here are the links: Read More
Gasoline price rising and loss of $15,5 billion in the second quarter have pushed GM to move forward and try new things. And the new thing is the relaunch of the social media strategy with the release of the new GMnext.com platform. Featuring executive blogs, consumer generated content, and social media tools (like Twitter and Youtube), the so-called social platform aims at targeting young car buyers. This is the context. But GM is missing the important part of the way it works with social media … Read More
From review of the business use of social media, the art of the customer surveys, the Redbull experiment of social graph, to the ROI of social media (that isn’t a one shot data), its lifecycle, and an influence study. Here are the links: Read More
During the automobile conference in Paris, Le Mondial de l’automobile, the French car maker Citroën has unveiled their new car prototype. In order to target more accurately their car design fan consumer, the French company has decided to work with the developers team of Gran Turismo 5, a PS3 game, to showreel their new design ability using the 3D engine that would be used for the game. A really interesting move from the car maker. Read More
Dell is the major actor in the social media marketing field these days. With a 42 people team over the web and leveraging web tools to raise their reputation and get more understanding from their consumers and customers, the computer company has become the best-in-class example of community management. But Cisco seems to be starting the same work, lead by Lasandra Brill. She’s sharing with us this case study about how they built a community for the launch of one of their product, using Web 2.0 tools: Read More
Leveraging the global brain is one of the objectives of the community creation: generating more ideas, more information, more feedback, more insights, and ultimately sparing time and money in the process. And Loyalty and increase of the purchase cart are consequences of the community management. But to achieve such results the community has to be lead and set to answer results. Otherwise all your efforts would turn into a short term and non business focus content, and eventually misunderstanding between the community and the brand hosting it. Read More
