According to a study made by Security company Marshal, 29% of Internet users have bought something from an email spam. An amazing ratio. Though we can doubt about the relevancy of the study made using the answers of 600 respondents from the Marshal website, the interest about the reasons of such a high purchase ratio is noticeable. What can we take from the spam process experience and expertise? Read More

Online videos that goes viral are the ultimate goal of companies that are releasing videos. That has generated a large business and would keep on going. But still many companies are missing the tipping point that would actually change the course of the video over the Internet. Whether you want to make a video for branding or for a product, don’t “go viral” and ask any agency to do so, ask them to write a smart story that aims at people and check the items that would make the difference. Here are some guidelines to get along with your consumers and share with them same feelings. Read More

Here’s the part 3 of the series “Social MEdia + User behaviour = Would it change it all?” (click here to see the 1st part and here for the 2nd part). Today’s focus is on information and ability the Internet (Google to be clear) has given to people to access it anytime and anywhere. The idea of Alexander Van Elsas is that since information is available whenever you need it, its real value lies into people: Read More

Here’s the part 2 of the series “Social MEdia + User behaviour = Would it change it all?” (click here to see the 1st part). After having discussed about the 1st trend Alexander Van Elsas pointed out (”Everything will connect with everything, walled gardens will be torn down -> But we will still need a destination”), we’ll see how the following highlighted trend would change the way Internet users socialize and turn web into their benefits. Read More

Reading interesting post series from Alexander Van Elsas “The human factor in social media trends” (Part 1, Part 2, Part 3, is there anymore incoming?), I thought about some ideas to share with him regarding the trends he pointed out. After having discussed a bit with him about the privacy issue on his blog, here’s my turn to add views concerning user behaviour trends facing the new Internet interaction model that is modeled through Social Media. I would look over information relevancy, permanent points of contact and content sharing, intelligent user laziness, content vs. conversation, digital ID protection, and more. Here’s the part 1 (it’s too long to read it straight, and I know how lazy I am to read long posts –though I’m writing quite long articles–and ready to switch when I look at the crazy small scrollbar displayed) of my posts about user behaviour changes due to Social media. Read More

Ok the title is teasing. But the thing is Real Branding, a San Francisco based digital marketing agency (they pitch themself as “leading digital marketing agency based in San Francisco” on their Youtube profile page), tries to leverage the new 30min+ video lenght Youtube just released. But if they’re so leading, why on earth did they upload the whole presentation video rush (32min for the Social Media presentation)? Youtube isn’t about lenght but about traction creating. And tough the latest Youtube feature give opportunity to directors and video amateurs to have more space, you still have to pitch people to watch your video stuff. Here’s my 2 cents about a Youtube strategy brands should (and some currently are) apply to leverage this video platform. Read More

From Chris Garrett Read More