7.5 cent CPM for Facebook advertising, low efficiency. Interuption marketing using IAB (Internet Advertising Bureau) format like transparent flash one (with a hidden close button) that are overlaying the website content. Advertising click rate from 2 to 0.5% for traditional Internet advertising. Newsletter opening under 5%. That are stats we can see every day if companies were to display their Internet advertising efficiency rates. And that’s the main reason why there are so many media planning companies, telling companies they can change the world. And they can. Maybe. But some companies are starting another way to generate advertising aiming at being the content and not the attached advertising people don’t even notice. Read More

In the new state Social Media has turned the web, with so-called ease to generate word of mouth and awareness using bloggers, forums, and any social media tools to get noticed, do we still need PR if working in the tech field? Loic Le Meur, serial entrepreneur founder of Seesmic and blogger for many years, “stopped using any PR firm a while ago just focusing on users” (via Twitter). Robert Scoble explains here that he’s now “sick and tired of getting pitched crappy thing after crappy thing”, and he much more prefer to get noticed of great new applications and ideas by friends of him or smart people he’s connected with. Steve Rubel, a famous PR blogger, tells us how bad he feels to receive hundreds of PR pitches from startups or Fortune 500 companies that he has to delete without even responding because they’re really bad. So what to do now? no more PR since they’re spamming influent bloggers (like Steve, and he knows well about PR pitching since he’s in that business for long), no more PR since Loic did manage to get traction for his business focusing on users, no more PR since Robert says he doesn’t have anymore interest in the emails PR pitches he receives and prefer to ask his friends and connections about new thrilling applications? No that sure. To be honest, I do not like PR people but I think they’re really useful, if well managed. Read More