When I was working for companies as I was in a MarCom agency, the client was always caring about its logo and asking for it to be bigger. That request is so well known among agencies that Agency Fusion launched a campaign named “Make My Logo Bigger” to show off the so smart idea to make logo bigger (watch the movie at the end of the post). From the logo, Google did thought about community. And using that insight, they did managed their success (in addition to having ideas). Android, the coming soon mobile software stack (includes an operating system, middleware and key applications) from Google, is following these rules and may be the next big thing, and is the hype for now. Here is why. Read More
Social media marketing means you let anybody advise you about your product. And if you don’t want that to happen … you can’t, that’s already settled people can do that. Nobody had to wait for the Internet to do so, but web has helped people raising their voices. Most of the time to complain, and a few times to give interesting thoughts. In fact when I say “a few times”, it’s just to be compliant regarding the company ability to develop things for their customers. People always have great ideas companies just don’t listen to. But if you do listen to them, get prepared to innovate. They’ll give you breaking ideas, smart ways to do so, interesting views regarding your business and competitors. Would you be able to make it? For more inspiration, read Hugh’s post. Read More
If you’re not sure whether to join or not the conversation, have a look at Martha Z. Kagan presentation on Social Media. Though there’s maybe too much F-words, I do think she’s right doing so. It’s not an easy way joining a new form of communication (I mean for professionals, not for people) such as joining a conversation, starting a think tank, commenting, and showing what’s happening into your company to the Internet readers when you’re stucked in a different way of working and limited by company bounds. It’s a cultural disruption and eventually is hard to integrate for non agile companies. But since big companies did change their habits, why not you? Look at these slides and take what’s interesting for your company (I assume that’s why Marta has shared it). Read More
In one hand social softwares are developed to create conversations and above all share ideas (who cares about content when speaking of social media?). In the other hand CMS is a one-way communication tool to ease the content creation and management. CMS vendors then can’t really join the social software competition. What would really mean to add a “share this” button at the end of a presentation, or a comment box below a service pricing table? Read More
Any connection between Social Media and Google? Obviously we can answer Orkut, the current Google social network, and if a bit more “geek” we can say Social Graph API or OpenSocial. But there’s another interesting thing that connects Google to social media. It’s the Google User Experience, sort of “Mantra”. Read More
Social media Strategist position is becoming a real job. And companies are starting to deal with it pretty well. You can see as a reference the blog Social Media Headhunter written by Jim Durbin who’s giving tips to companies on how to select and hire a Social Media Strategist (look at one of his best posting from now). But to be clear, what does it mean to be a social media strategist? Can it be the same as Web Strategist (see the definition of Jeremiah Owyang, guru on that matter)? Or would Social Media specialty be more connected with the Community manager activity area (using the Community management description explanation given by Chris Brogan)? Read More
The Internet has changed the way people go along with advertising and social media has changed the way advertising is perceived. Decision making process has partly evolved to add Internet influential people to traditional TV, print, and radio advertising. Like going from local to international, the personal influence area has increased from standard influence ring (family and friends) to web influence ring (family, friends, web followers). One of the best examples is Michael Arrington who start from scratch to reach Time’s list ofthe world’s 100 most influential people of the planet. That change in influence process involves a move in advertising method to include social media that brands have to follow, a new method well explained in the following video interview of Dr. Vinton G. Cerf, “The Father Of The Internet” and VP, Chief Internet Evangelist for Google, and run by OgilvyOne Singapore. Read More
Here some presentation on what’s social media and what are the implications of within the marketing and communication fields. Read More
When you see what Mahalo Daily team did to sum up Steve Jobs WWDC ‘08 keynote, we can assume a vibrant community such as Apple’s one can do much better and engaging communication material than any marketer. Why? Because they’re speaking with a human voice, using the “consumer language”, and are truly engaged in a conversation by creating sharable stuff. Read More
