7.5-cent CPM (thousand ad impression) for an ad campaign on Facebook with Lookery. Great news it’s cheap. But not very efficient. If we get for granted what says Eric Schonfeld from Techcrunch, 90%+ users don’t click on any particular ads. Moreover, Facebook recently added a thumbs-up/ thumbs-down application below each ad to get some more feedbacks on the reason nobody’s clicking. Do you Facebook guys really don’t know why? Hey, you’ve just created a crazy engaging social networks. That’s for that sole reason we manage to help people not care about ads. And that’s the reason you should definitly focus on creating an advertising platform to help companies engage with their consumers, with a fee based on subscribers. Or companies should take time to develop it by themselves. It’s not that complicated. Read More
I’ve been walking around the Mashable! post “How to measure social media ROI for Business” for 2 days, being irritated by the fact people say we can’t measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling (you should be reading that post if not done already) there’s no accepted metrics, statistics-based ones, to measure social media ROI. How can it be possible there’s no accepted metrics? Return on investment concept is clear: for $1 I invest, how many comes up? Applied to social media efforts, for $1 I invest how much do I earn? or maybe a better way to say, how can I measure impact of social media on my company bottom line, directly or indirectly? Which then is possible. Read More
Skateboarding and Social Media don’t sound to be any relative. At first glance nothing connects them: first being a teenager thing, street culture based, focusing on stakeboard tricks, specific sub-culture area, with dedicated codes and way of life; and second being a “social geek” word (and more certainly a buzzword), used by marketing and tech people, technology and Internet based, focusing on how social networks will eventually change the world, with dedicated codes and ay of life. You get it? finally there are some shared items, and looking closer to it, there’s for sure more items that would surface. Let’s dive and see how to turn social media into useful and custom tool using the skateboarding image. Read More
Thanks for sharing Mark. Read More
Social media is one of the many results of ability to easily connect with others given by the Internet. Social networks are also an Internet driven evolution (you can see the charts regarding top 10 US networks and blogs at MarketingCharts). But the main activity over the Internet has also been transformed: gaming has evolved from hardcore online gaming limited to teenagers to casual gaming opened to everyone. Generating a vibrant environment for people to speak with each other and stay longer has become a standart with well-known examples: Xbox Live, the to come Playstation Home, the famous (but also dying) Second Life, or Facebook (the platform being the environment and applications the different games). Looking deeper into the gaming market to extract best practices over socialization process (which is an easy going when you’re playing online) is the path brands should walk to improve their brand image and above all make people speak about them and engage deeper with them so that they provide you with interesting insights and ideas. Read More
