From the relation between what’s been watched on TV and what’s talked about on the Internet, a report from Razorfish on consumer experience, a study on blog influence, to a quiz to check if you’re in the right company in this “bad time” (not so sure we’re in a bad time but only in a rationalization session), some ideas to work with bloggers and influent bloggers, and a presentation of the new company Bill Gates has started. Here are the links. Read More
It’s been a while I didn’t write on this blog. The excuse? Working for my company to create a new kind of indicator on community management and the launch of the French Chapter of ReadWriteWeb. Topics that needed all my attention for the last weeks. Now the rush away for a while, I can spend time on this blog. And to start here are the links for today, from Social Media as the new Knowledge Management, the PR issues are all related to those dinosaurs who are leading the PR market, the Twitter communication strategy reviewed listed by Ogilvy, the business status between Apple and Microsoft (seems like Apple is the new Microsoft in terms of business growth and revenue), to Intel’s community management, and a great thought of Seth Godin on “Your brand is not your logo”. Read More
From news on the market fall, technologies that can change the world (at least their market), why gamers matter, to an opinion about whether designers are or not Marketers, a discussion with Youtube co-founder, a post on why relationships are core to marketing, and 6 business books you should read. Here are the links: Read More
From MySpace new advertising service, Social Media Marketing viewed by Peter Kim, to the Eyealike pitch on advertising, the G-1 android mobile becoming a real competitor for Apple iPhone, the question about PR in the coming new era, some tips to create unconventional marketing, and the Creative Commons day from Social Media Club. Here are the links for today: Read More
From community focused communication on traditional media, Ning joining the Google OpenSocial network, to the explanation about how you have to generate attention when dealing with crowdsourcing, and Comcast’s social media policy. Here are the links for today. Read More
From the Avis blog case study, the book must read list to succeed in business, the required skills of the future PRs, and the use of banking 2.0 services, to Sequoia Venture ringing the bubble burst alarm, the Twitter-like strategy of Best Buy, and why smart strategists are focusing on experience and its optimization. Here are the links for the Internet news review of the day: Read More
From Brand behavior in social media, state of the “laptop per child” project, to the new plan of Nokia for mobile music, news on Wikia search project, Youtube trying a new chance to create a business model, and Microsoft showing a bit more on what’s happening with Facebook. Here are the links for today: Read More
From emerging tech trends that would matter for marketing, investment in digital media going down in Q3, to Zappos’ 10 communication principles (based on WOM), and a list of reason to use social media as a CRM Tool. Here are the links. Read More
From review of the business use of social media, the art of the customer surveys, the Redbull experiment of social graph, to the ROI of social media (that isn’t a one shot data), its lifecycle, and an influence study. Here are the links: Read More
From tips to find an online reputation manager, an interview of Patrick O’Keefe on community management, Spotify fund raising to become a Bittorent-to-Last.fm application, to the new strategy of Reebok, the visual explaination of Anderson’s 3 free models by Armano, a presentation of the social media, and the future of digital by Craigslist’s founder. Here are the links. Read More