Facebook has been the “consistent worst performing website” for advertising according to ValleyWag back in 2007. Things have not really moved since then, with the Facebook Beacon backfire, Facebook being said too much intrusive, the 12-cent to 7.5-cent CPM decrease in the last 6 months. But today is another day, all these troubles are from yesterday, and Facebook’s now launching a new ad system: “Engagement ads”. Engagement ads because now users would be able to interact with the pushed advertising, video as well as text style. What would that really change, how can it help more click-through and increase word spreading? Read More
Social Media is about connecting people and sharing thoughts, ideas, feedbacks, and information. CRM is about connecting and creating stickiness to the brand. You measure CRM programs efficiency checking the returning visitors, time spent, evolution of the customer average shopping cart, % of subscription cancelled, % of new members recruited, … Social Media is a different tool to lead people to CRM programs. There’s then no discussion about how to measure impact of engagement with social media. Read More
Marketing has found a new way to go faster using the Internet. Digital Marketing as some say, or M@rketing as I prefer to define it. Because what’s changed isn’t that much than a change from a “a” to a “@”. Why? Direct marketing is still the same, only using faster way to hit consumers. Consumer relationship management has not changed. We still get in our mails and emails the same informations. And other parts of the marketing haven’t been deeply transformed by the Internet. Basically that’s not a trouble. If we’re interested in it, we just have the message faster. And if not willing to receive marketing content, we can also switch as fast as it comes into our inboxes (or unsubscribe most part of the time in one click). But you marketers, just don’t think Social media marketing is just another buzzword for micro website campaigns. That would only put you in front of some trouble in front of your boss and consumers. Read More
Facebook has been the “consistent worst performing website” for advertising according to ValleyWag back in 2007. Things have not really moved since then, with the Facebook Beacon backfire, Facebook being said too much intrusive, the 12-cent to 7.5-cent CPM decrease in the last 6 months. But today is another day, all these troubles are from yesterday, and Facebook’s now launching a new ad system: “Engagement ads”. Engagement ads because now users would be able to interact with the pushed advertising, video as well as text style. What would that really change, how can it help more click-through and increase word spreading? Read More
