Written by a lot of really interesting bloggers, Age of Conversation seems to be a really interesting book to buy to complete your knowledge on social media communication. You should get your hand on this book. Here are some interesting thoughts about social media marketing from the book. Read More
During the automobile conference in Paris, Le Mondial de l’automobile, the French car maker Citroën has unveiled their new car prototype. In order to target more accurately their car design fan consumer, the French company has decided to work with the developers team of Gran Turismo 5, a PS3 game, to showreel their new design ability using the 3D engine that would be used for the game. A really interesting move from the car maker. Read More
Indie labels have launched MySpace service, giving credit to this social platform to make big players join the party. They’re generating pages and traffic by inciting their artists to jump into that virtual gig that has become MySpace. But by treating music Majors and indie label differently, the News Corp. company may create a situation that finally helps a new music platform to take the floor. And by pressuring its community (indie labels), MySpace is moving from a social platform to a MTV-like music news website. Read More
Twitter has its own anthem, Facebook too. Scams too now. Inspiration is everywhere …
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Blogs have publicly shown themselves in 2004 and since then the blogosphere has grown fast. Technorati, the blog search enging, has been one of the growth pillar engaging people in searching through all the blogs, listing them, and providing relevant data on that personal media use. 4 years after this new tool to generate online content has turned mass market, we see it reaching maturity and going professional with famous people blogging and web celebrities turning celebrities. Here are some facts and figures from this year Techorati study on blogs. Read More
Microsoft may say it was planned. Microsoft may say Seinfeld is still part of the campaign. That’s just PR and the facts are far different from the speaches. First thing is the tagline that has moved from “Future delicious” or “Perpetually connecting” to “Life without walls”. A new branding campaign has started, and after having viewed the new-new ads, it would be really hard to integrate again Seinfeld unless they want people remind the crappy ads he did with Microsoft, compared to the 3 ads that are awesome. I say that while being an Apple fan, addict, and advocate. Read More
I’ve been explaining my opinion about how wrong Crispin Porter + Bogusky was trying to make Microsoft take the floor and the light, instead of generating a real conversation and engaging with people aiming at initiating traction and insights to slowly fade the image and build a brand new one from the ashes of the current one. Microsoft has done that way, reading over the web the negative feedbacks about the starting series of TV spots. Meaning at least $10 million dollars wasted, or if willing to be positive “well used to know where not to go”. Read More
First part of the Microsoft brand image revamp had not been well understood, as I was mentioning here. The second episode aired tonight would be sure to leverage the social media marketing since the second ad was awaited to be better. If good, it would definitly change the deal, turning Microsoft into a fine brand, joking about itself and engaging with people, like Microsoft Digital Advertising Solutions (the MS advertising network) did with the so famous video “The break-up” with the compelling baseline “Bring the love back”. Microsoft and Crispin Porter + Bogusky should have taken into account that baseline and learned about their own ad network moto … here is the episode 2 of the Microsoft brand image campaign. Read More
I’ve just stumble upon a Greg Verdino’s post about AT&T and it seems the commercial isn’t really showing the truth of the product it actually advertises. You’d tell me that’s what the advertising is made for. “Truth is relative”. And you’re right. But companies like AT&T should take care of the web when doing so. They should look at the rate of questions about their AT&T wi-fi card coming in their support call center and its visibility on the Internet. And take well care people don’t stick to a well know blogger. That may generate the same issue it has been with BuzzMachine blogger and his “Dell is Hell” post. This time it may be “AT&T is hell”. Read More
