Silicon Valley Watcher is providing us with an “Intel insider” video of Sean Maloney speaking about status of marketing and new challenges marketing guys have to deal with. The Intel major issue is how to manage and adapt marketing strategies to so many countries with so different cultures, and the move to online marketing. It would have been interesting to hear from him a bit more about how he engage Intel with consumers and what kind of key performance indicators he uses to measure the impact of his global strategies. That are important topics any corporation is already facing since the Internet makes the world become a one-click village. Read More

Social Media is crowded with information as real life is crowded with advertising (if not wrong we’re facing more than 3000 brands a day). That’s one major fact you should think about before releasing your latest “so much incredible and unbelievable” social media strategy to attract social media guys to make them spread the word about your campaign. Just look at what Guerilla marketing campaigns do and try to develop it online. That may be a useful resource. For examples, look at this Guerilla marketing slideshow. Read More

Consumers are key for companies. Key because they’re clients and best advocates of the brand. Traditional marketing and communication is meant to develop awareness and stimulate consumers to become customers through seeding value added to people buying the brand products. CRM is meant to increase loyalty by offering information and generating repeat business. In that process clients, prospects, consumers, and users are restricted to receivers role. When asked to contribute they’re always lead, and in a way not inviting to engage with the brand (answer a survey isn’t that much engaging). But as Trendwatching said, consumers are the global brain, and brand should do much more to leverage that community of theirs, that would definitly be a smart way to shorten decision making process, help out-of-the box thinking, and generate more proximity with people that can become their advocates if included in the ideation and service enhancement process. Here’s some ideas of how to leverage that untapped and smart resource. Read More

The Internet has changed the way people go along with advertising and social media has changed the way advertising is perceived. Decision making process has partly evolved to add Internet influential people to traditional TV, print, and radio advertising. Like going from local to international, the personal influence area has increased from standard influence ring (family and friends) to web influence ring (family, friends, web followers). One of the best examples is Michael Arrington who start from scratch to reach Time’s list ofthe world’s 100 most influential people of the planet. That change in influence process involves a move in advertising method to include social media that brands have to follow, a new method well explained in the following video interview of Dr. Vinton G. Cerf, “The Father Of The Internet” and VP, Chief Internet Evangelist for Google, and run by OgilvyOne Singapore. Read More

Customer loyalty is changing. The Internet is the X factor that has changed the way it used to be. Social media websites like Yelp.com, Tripadvisor.com, Craiglist.org, or Cyworld.com have moved the traditional customer relationship. Added to that, consumer behavior has also changed with the Internet, giving users the ability to speak (more and more loudly) with others, sharing experiences and being able to spread the word faster than ever. In that new relationship pattern, some companies have made their path to glory using social media and community as important tools to business development. Read More