Crowsourcing has risen thanks to Open Source programming and volunteers who work in their spare time. This process has taken some time to reach the business level but now some big names have chosen to use that path to implement features and grow their business, this would become a big trend for the year to come. Mass market companies are trying hard to use social media as a marketing tool, but crowdsourcing as part of social media would be their path to success if they can well understand how the successful companies have turned it as their competitive advantage. Read More

Written by a lot of really interesting bloggers, Age of Conversation seems to be a really interesting book to buy to complete your knowledge on social media communication. You should get your hand on this book. Here are some interesting thoughts about social media marketing from the book. Read More

Advocates in the web space are the breed of users any company is looking for. Because they’re a salesforce you don’t pay, because they’re a salesforce that generate more confidence in your company and in your products, because they’re experts who would provide you with end users needs and desires, those people can become your trump card to speed up your business growth and build your reputation. To be able to follow the same growth FriendFeed, Twitter, Facebook, LinkedIn, Threadless, 37Signals, and many other companies (as well as many artists and music groups) have generated, the point is to be able to detect those advocates and to know what to expect from them. Read More

From the relation between what’s been watched on TV and what’s talked about on the Internet, a report from Razorfish on consumer experience, a study on blog influence, to a quiz to check if you’re in the right company in this “bad time” (not so sure we’re in a bad time but only in a rationalization session), some ideas to work with bloggers and influent bloggers, and a presentation of the new company Bill Gates has started. Here are the links. Read More

It’s been a while I didn’t write on this blog. The excuse? Working for my company to create a new kind of indicator on community management and the launch of the French Chapter of ReadWriteWeb. Topics that needed all my attention for the last weeks. Now the rush away for a while, I can spend time on this blog. And to start here are the links for today, from Social Media as the new Knowledge Management, the PR issues are all related to those dinosaurs who are leading the PR market, the Twitter communication strategy reviewed listed by Ogilvy, the business status between Apple and Microsoft (seems like Apple is the new Microsoft in terms of business growth and revenue), to Intel’s community management, and a great thought of Seth Godin on “Your brand is not your logo”. Read More

From news on the market fall, technologies that can change the world (at least their market), why gamers matter, to an opinion about whether designers are or not Marketers, a discussion with Youtube co-founder, a post on why relationships are core to marketing, and 6 business books you should read. Here are the links: Read More

From MySpace new advertising service, Social Media Marketing viewed by Peter Kim, to the Eyealike pitch on advertising, the G-1 android mobile becoming a real competitor for Apple iPhone, the question about PR in the coming new era, some tips to create unconventional marketing, and the Creative Commons day from Social Media Club. Here are the links for today: Read More

From community focused communication on traditional media, Ning joining the Google OpenSocial network, to the explanation about how you have to generate attention when dealing with crowdsourcing, and Comcast’s social media policy. Here are the links for today. Read More

From the Avis blog case study, the book must read list to succeed in business, the required skills of the future PRs, and the use of banking 2.0 services, to Sequoia Venture ringing the bubble burst alarm, the Twitter-like strategy of Best Buy, and why smart strategists are focusing on experience and its optimization. Here are the links for the Internet news review of the day: Read More

Since 2005 and the rise of the “Web 2.0″ term from O’Reilly, technology has been leading the Internet with new opportunities with companies charging into content streaming and download (Youtube, Joost, FFWD, iTunes, Vuze for example) and social networks (Bebo, FaceBook, MySpace, LinkedIn, Second Life, Habbo Hotel, …). But for about 1 year another groundswell has started. Thanks to or due to, the fact is social media has kicked off a new way of thinking for the Internet, and more globally has set up a new way of working for companies. Stepping back a moment to get the big picture, here are some takeaways from the web 2.0 thing for marketing and communication. Read More