About Fast.Fwd.Innov@tion

Welcome on Fast.Fwd.Innov@tion,

Fast.Fwd.Innov@tion has been launched in May 08 based on the status that online marketing and communication isn’t still enough and we do need to deliver a better user experience to people (I don’t like the word “consumer” that is meaningless and avoids the essential part of who companies are aiming at). Internet has changed the deal and pushing the old and irrelevant traditional media pattern on it won’t match. The best example is that video Microsoft did:

Following this status, this blog would focus on developing the benefits companies have to jump in the social media bandwagon and learn from already existing and successful online markets how to deal with users and generate more business. Here are some material about social media you should read or re-read before reading the blog:


Social Media in Plain English from leelefever on Vimeo.