Review of the Internet news of the day
From the relation between what’s been watched on TV and what’s talked about on the Internet, a report from Razorfish on consumer experience, a study on blog influence, to a quiz to check if you’re in the right company in this “bad time” (not so sure we’re in a bad time but only in a rationalization session), some ideas to work with bloggers and influent bloggers, and a presentation of the new company Bill Gates has started. Here are the links.
The Most Watched TV Shows Are Not The Most Talked About Online: Measuring viewer “engagement” on TV is simple. You count how many people tune into a given show. It stands to reason that the most popular shows would also be the most popular ones on social networks. But that is not exactly the case. Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated… Read more on TechCrunch.
Announcing FEED: The Razorfish Consumer Experience Report: Are widgets the TV sets of the future? Does social media impact consumer purchasing? Do people really use Twitter? These are just some of the questions we are answering with FEED: The Razorfish Consumer Experience Report, which we are releasing today as a PDF download and an interactive flash experience at feed.razorfish.com… Read more on Digital Design Blog.
Study: Blogs Beat Social Networks on Purchase Influence: So much for peer pressure. Consumer purchases are more likely to be influenced by bloggers’ recommendations than what friends or other members of their social networks tout, a new study found. BuzzLogic, a social media analysis company and ad network, sponsored the study (which was conducted by JupiterResearch, a Forrester research company)… Read more on Adotas.
How to Tell If Your CEO Is Clueless: Pontificating, theorizing, and terrorizing abounds these days in tech startups. Here is a simple test to help you figure out if the startup you work for is in trouble. All you have to do is listen to your CEO talk to people for a week and determine if she uses these lines… Read more on Guy Kawasaki’s blog.
Working With WOM Influencers: Last month, WOMMA quietly released their Influencer Handbook which offers guidelines on best practices and ethics for engaging influencers - online and offline - in WOM programs. A council of members put the handbook together. This is one of several useful initiatives that WOMMA members are spearheading right now… Read more on Digital Influence Mapping Project.
Bill Gates Has Started a New Company, bgC3: Bill Gates has started a mysterious new company, called bgC3, possibly to be focused on creating catalyst business ideas to spin off to Microsoft, the Gates Foundation or elsewhere. Little is known about the company, which doesn’t appear to have a public web page, but a fair number of details have been ferreted out by the Seattle area tech reporters Todd Bishop, Eric Engleman and John Cook… Read more on ReadWriteWeb.
