Review of the Internet News of the Day
It’s been a while I didn’t write on this blog. The excuse? Working for my company to create a new kind of indicator on community management and the launch of the French Chapter of ReadWriteWeb. Topics that needed all my attention for the last weeks. Now the rush away for a while, I can spend time on this blog. And to start here are the links for today, from Social Media as the new Knowledge Management, the PR issues are all related to those dinosaurs who are leading the PR market, the Twitter communication strategy reviewed listed by Ogilvy, the business status between Apple and Microsoft (seems like Apple is the new Microsoft in terms of business growth and revenue), to Intel’s community management, and a great thought of Seth Godin on “Your brand is not your logo”.
Social Media vs. Knowledge Management: A Generational War: You’d think Knowledge Management (KM), that venerable IT-based social engineering discipline which came up with evocative phrases like “community of practice,” “expertise locater,” and “knowledge capture,” would be in the vanguard of the 2.0 revolution. You’d be wrong. Inside organizations and at industry fora today, every other conversation around social media (SM) and Enterprise 2.0 seems to turn into a thinly-veiled skirmish within an industry-wide KM-SM shadow war… Read More on Entreprise 2.0 Blog.
PR Industry Leaders Put Their Feet in Their Mouths at Critical Issues Forum: I was one of the people interviewed in a video (below) shown at a Council of PR Firms Critical Issues Forum at the Yale Club last week. The topic of the meeting was the future of public relations.” And some pretty dangerous ideas came out of the mouths of people who really should know better - like the CEOs and Sr VPs of some of the biggest PR firms in the world… Read More on What’s Next Blog.
The Twitter Strategy Blog Series: Post #1, Customer Relations: Over the past few months, there have been a multitude of posts around Twitter, specific case studies and best practices for using Twitter in a business sense. An informal poll created on Twitwall shows that over half of the respondents joined Twitter to start new relationships or build upon existing relationships. Of that, 34% of those polled were joining Twitter to start and maintain business relationships with colleagues, industry leaders and customers… Read more on Ogilvy PR Blog.
Graphic: How Apple is gaining on Microsoft: Here’s a chart that should keep Steve Ballmer up at night. It compares Microsoft’s (MSFT) market share, revenue, net profit and growth rate to Apple’s (AAPL), using the numbers from each company’s most recent quarterly report… Read more on Fortune.
Intel’s Community Marketing: Fishing Where The Fish Are: Intel is known for trying out a variety of social media efforts, for better or for worse. They experiment, and continue to learn and iterate, I give them continual credit and reference them in presentations. One particular activity of note is what I learned from David Veneski, he tackled the join vs build question and made the call to join… Read more on Web Strategist.
Your brand is not your logo: Freshfuel and the Dieline point to some new logos from big players. Cluelessness on the half shell. Smart marketers understand that a new logo can’t possibly increase your market share, and they know that an expensive logo doesn’t defeat a cheap logo. They realize that the logo is like a first name, it’s an identifier… Read more on Seth Godin’s Blog.
