Review of the Internet news of the Day
From MySpace new advertising service, Social Media Marketing viewed by Peter Kim, to the Eyealike pitch on advertising, the G-1 android mobile becoming a real competitor for Apple iPhone, the question about PR in the coming new era, some tips to create unconventional marketing, and the Creative Commons day from Social Media Club. Here are the links for today:
MySpace MyAds: Target Ads to “Drinking” and “Partying”: When in doubt, follow the leader. That’s what MySpace seems to be doing with the release of MySpace MyAds, a service that - on the surface - appears to have a great deal in common with another successful ad model, Google AdWords. Like Google’s ad platform, the new MySpace ad platform allows anyone to establish an account and begin targeting ads to a particular demographic. Unlike Google, however, MySpace allows users to build image-based ads on the fly. What’s more, advertisers will find the targeting options get exceptionally “granular.”… Read more on ReadWriteWeb.
Defining Social Media Marketing: I don’t like the Wikipedia definition of social media marketing, because it focuses too much on search and does not touch on corporate marketing or integration. So let’s try a new definition by thinking through the phrase “social media marketing,” backwards:… Read more on Being Peter Kim.
Eyealike Sets Its Image Recognition Technology On A New Target: Advertising: Eyealike, the startup that lets you use photo recognition to help find your ideal mate, is expanding to apply its image processing technology to a new market: advertising. The company says that the new system will allow businesses to place highly targeted advertising alongside photographs that appear on their site (which have long been difficult to monetize)… Read more on TechCrunch.
1.5 Million G1 Mobile Phones Pre-Sold: Apple may want to be keep a close eye on the sales of T-Mobile’s G1 device. The G1 will be the first mobile phone to hit the market running Google’s Android mobile OS. This may also be the mobile phone that puts a serious dent in Apple’s iPhone sales. The G1 won’t officially be available until October 22. Apparently no one wants to experience the same shortage and chaos as those who anxiously waited to get their hands on the iPhone 3G. Reports are in that up to 1.5 million G1 devices have been pre-sold and you can bet that more will be coming in… Read more on ReadWriteWeb.
Can Public Relations Save the News (New) Media?: New Media News I know, this is quite a concept. Yet, if public relations professionals inside organizations and in a consulting capacity can specialize in some core competencies, everyone wins. Why? Because when a connected company, as Kami Huyse writes, is … Read more on Conversation Agent.
Unconventional Marketing: As an individual, this blog is one of the most effective manifestations of “marketing” I could have produced for myself. I have a respectable audience that comes back as opposed to visiting it once, never to return again. People participate in through comments and the content is distributable. But imagine if I started it the same way many large organizations launch conventional marketing initiatives. What would that have looked like?… Read more on Logical + Emotional.
Be Common on October 15, 2008: Ever since the original launch of the interim board, the group has actively been working to move the goals forward for the Social Media Club, it’s members and the industry. As part of the outreach to the community, members of the Social Media Club have engaged numerous groups to see if there are opportunities to align activities and initiatives to encourage best practices social media… Read more on Social Media Club.
