Review of the Internet news of the Day
From community focused communication on traditional media, Ning joining the Google OpenSocial network, to the explanation about how you have to generate attention when dealing with crowdsourcing, and Comcast’s social media policy. Here are the links for today.
Traditional media is spreading community messages: Online community reviews and comments are increasingly being used in (and by) traditional media. In the last 24 hours I was struck by four examples of traditional media using comments from online communities or social networks. The user-generated content from social networks was showcased in TV (Sky News), Newspaper (Financial Times) and on two adverts (one TV and one outdoor)… Read more on FreshNetworks blog.
Ning Adds OpenSocial Support: Social networking platform Ning announced support for the OpenSocial standard today. Thanks to this, developers can now easily create applications for the Ning platform. At this time, Ning already features 30 applications that users can embed into their profile pages, including support for file sharing with Box.net and poll creation from Polldaddy. One of the highlights of Ning’s implementation of OpenSocial is that the widgets automatically adapt themselves to the branding and design of the individual networks… Read more on ReadWriteWeb.
Attention Is The Currency Of Crowdsourcing: We used to live in a world where few people produced content and most people consumed it. Thanks to the Web, nearly every digitally connected person creates some sort of content and nobody can consume it all. This has enabled a new phenomenon of content contribution that’s changing the world: crowdsourcing… Read more on AttentionMax.
Comcast’s Actual Social Media Policy No One Knew About: One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories using social media, and the characters behind them. Tony Hseih from Zappos (featured on The Personality Project several months ago) and Frank Eliason, the Comcast customer service manager behind the @comcastcares Twitter account. During the panel discussion, Frank shared something about Comcast’s social media policy that was fairly surprising - they have a completely open policy and have had it for years… Read more on Influential Marketing’s blog.
