Review of the Internet news of the Day
From the Avis blog case study, the book must read list to succeed in business, the required skills of the future PRs, and the use of banking 2.0 services, to Sequoia Venture ringing the bubble burst alarm, the Twitter-like strategy of Best Buy, and why smart strategists are focusing on experience and its optimization. Here are the links for the Internet news review of the day:
Company Blog Checkup: Avis: On the Avis-UK blog, the company claims that it is “the first car rental company to start a blog”. Ok I believe them, as I can’t recall another competitor that has one (please leave a comment if you do know of a car rental company besides Avis that’s blogging)… Read more on The Viral Garden.
Books You Need To Read To Succeed In Business: It’s not all about Blogs and Digital Readers. Picking up a great business book will give you focus, new perspective and help you grow as a Marketer. Did you happen to catch the Raise-a-Reader fundraising day that was run by Canwest (parent company of the Montreal Gazette and Vancouver Sun) on Oct. 3? I was driving into Ottawa that day and noticed several volunteers on the busy streets collecting money and building awareness for this very important cause… Read More on 6 pixels of separation.
Future PR Skills 2008: Identify and Engage Influencers Online and Off: We need to rethink who we consider influential and how we assess that influence. There are a lot of new influencers out there whose voices are amplified by technology. Understanding how that all works is critical for the communication pro of tomorrow. My graduate class at Johns Hopkins has just been exploring influence from theory to practice. We re-read Cialidini’s book on Influence… Read more on Digital Influence Mapping Project.
Sequoia Rings the Alarm Bell: Silicon Valley Is in Trouble: The fund organized a meeting yesterday where it invited entreprenuers/CEOs from its portfolio companies. The attendees were greeted by a cute image of a Grave Stone, with a message: R.I.P.: Good Times, my sources tell me… Read more on GigaOM.
Who Really Uses Mint.com (And Other Banking 2.0) Services Anyway?: Given the U.S. economic crisis, people are looking for new and better ways to get a handle on their personal finances. We recently profiled 10 money management web applications that promise to do everything from analyzing your spending behavior to saving you money by negotiating lower rates on credit cards… Read more on ReadWriteWeb.
Why smart strategists focus on experience and optimization:Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever — if you have an open mind and a forward-looking strategy on hand… Read more on iMedia.
Best Buy’s “Enterprise Twitter”: IBM’s got BlueTwit. Oracle’s testing OraTweets. SAP’s experiments include ESME, SAP Talk (laconi.ca), ShoutIt and apparently others. Yammer has an ad-hoc base at thousands of companies. But so far, no large corporation has rolled out microsharing company-wide… Read more on ReadWriteWeb.
