Review of the Internet news of the Day
From Brand behavior in social media, state of the “laptop per child” project, to the new plan of Nokia for mobile music, news on Wikia search project, Youtube trying a new chance to create a business model, and Microsoft showing a bit more on what’s happening with Facebook. Here are the links for today:
Brand Behavior in Social Media: Steve Rubel talks about Ethical Social Media Marketing at the Search Engine Marketing Expo. I believe in full disclosure - it’s not a matter of “not bothering customers with such trivial things” anymore. Surely by now we figured that one out. The session description, however, leads me to think that actually this is a necessary backtrack for the audience… Read more on Conversation Agent.
The state of the One Laptop Per Child project: Lots of you heard a lot of hoopla about the OLPC project (er, One Laptop Per Child). This is a strange little machine that’s aimed at bringing computing to kids around the world. It’s been a while since I heard anything about it, other than they had started shipping with both Linux and Windows, which shocked a few people in the community who saw that as something negative… Read more on Scobleizer’s blog.
A look at Nokia’s Comes with Music: Comes With Music is a newly launched Nokia service which includes music from the top record companies with its handsets for a flat upfront fee. It’s Nokia’s attempt to slowly get into the Apple-dominated music business. It includes unlimited downloads for a year from all four major labels accounting to about 4 million songs… Read more here.
Jimmy Wales’ Wikia Search Project Launches Apps: In the latest of many attempts by a wide variety of players to improve search results beyond Google’s iconic 10 blue links, the community information service Wikia Inc. on Oct. 8 is launching what cofounder Jimmy Wales informally calls “Facebook apps for search.” Officially dubbed WISEApps, for Wikia Intelligent Search Extensions, the platform is a way for both individuals and businesses to create new kinds of search results for a particular keyword. Wales, who also cofounded the popular online encyclopedia Wikipedia, launched Wikia Search last January as a project to create an open-source search engine… Read more on Business Week.
Still Searching For A Video Business Model, Google Introduces The YouTubevertorial: It wasn’t so long ago that we wondered if YouTube would ever start to flex its marketing muscles. Now it is trying to squeeze more money out of the ads on its homepage and just today it introduced the YouTubevertorial. Starting with music and videogame partners, YouTube will begin inserting click-to-buy links below select videos. Right now, these affiliate links connect to iTunes and Amazon (see them at the bottom of the screenshot above?), but more are coming… Read more on TechCrunch.
Microsoft Stake in Facebook Begins to Bear Fruit: Almost exactly one year ago, Facebook and Microsoft were in the headlines when the Redmond, Washington-based software giant outlasted Google in a bidding war to garner a $240 million stake in Facebook. It was that investment that pegged Facebook’s valuation at a whopping $15 billion… Read more on ReadWriteWeb.
