Fast.Fwd.Innovation weekly Takeaway
While I’ve been traveling to the Silicon Valley and been more on meeting interesting people in the San Francisco Bay, some posts have been released over last week: from the music business that is moving due to MySpace privileges provided to Majors, creating a community asset by leading the conversation, a case study of a Cisco social media strategy, and some new ideas automakers have found to engage (more) with their customers. Here are the links:
MySpace Music + Long tail = Indie labels not worthy enough for MySpace: Indie labels have launched MySpace service, giving credit to this social platform to make big players join the party. They’re generating pages and traffic by inciting their artists to jump into that virtual gig that has become MySpace. But by treating music Majors and indie label differently, the News Corp. company may create a situation that finally helps a new music platform to take the floor. And by pressuring its community (indie labels), MySpace is moving from a social platform to a MTV-like music news website… Read more here.
Community + leveraging = You have to lead or fail: Leveraging the global brain is one of the objectives of the community creation: generating more ideas, more information, more feedback, more insights, and ultimately sparing time and money in the process. And Loyalty and increase of the purchase cart are consequences of the community management. But to achieve such results the community has to be lead and set to answer results. Otherwise all your efforts would turn into a short term and non business focus content, and eventually misunderstanding between the community and the brand hosting it… Read more here.
Community Building + Social Media = Cisco product launch case study: Read the presentation here.
Citroen + Online Communication = another way to reach drivers: During the automobile conference in Paris, Le Mondial de l’automobile, the French car maker Citroën has unveiled their new car prototype. In order to target more accurately their car design fan consumer, the French company has decided to work with the developers team of Gran Turismo 5, a PS3 game, to showreel their new design ability using the 3D engine that would be used for the game. A really interesting move from the car maker… Read more here.
GM + Social Media = Creating a fan base: Gasoline price rising and loss of $15,5 billion in the second quarter have pushed GM to move forward and try new things. And the new thing is the relaunch of the social media strategy with the release of the new GMnext.com platform. Featuring executive blogs, consumer generated content, and social media tools (like Twitter and Youtube), the so-called social platform aims at targeting young car buyers. This is the context. But GM is missing the important part of the way it works with social media … Read more here.
