Review of the Internet news of the Day
From review of the business use of social media, the art of the customer surveys, the Redbull experiment of social graph, to the ROI of social media (that isn’t a one shot data), its lifecycle, and an influence study. Here are the links:
Social Media for Business - Who’s Doing it Well & How: Charlene Li, co-author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group. This week, she gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitment to social media, and belief that marketing and advertising are fatally flawed, Li started with a Google search on ‘Comcast’. The ninth result is a YouTube video titled: A Comcast technician sleeping on my couch… Read more on ReadWriteWeb.
The Art of the Customer Surveys: As a small business owner, you’re probably concerned about what your customers think of you, and many of you have done, or would like to do, customer surveys. A buddy of mine, Dave Wanetick, shared some interesting thoughts about customer surveys. He is the managing director of IncreMental Advantage… Read more on Open Forum by American Express.
ROI of Social Media is not a One-Time Deal: I was listening to this podcast by Francois Gossieaux with H&R Block CMO Paula Drum and the way in which Paula, a colleague on the Blog Council, answered the question on ROI caught my attention. The ROI of social media is not a one-time deal… Read more on Conversation Agent.
Red Bull leads by example with Facebook Connect: I am extremely impressed with Red Bull’s Facebook Connect efforts. Residing within Flash, it lets people within a social graph see each other’s comments to blog posts… Read more on Going Social Now.
The Lifecycle of Interaction in Social Media: Social media is made up of online communities where people collaborate with each other, share content and in general they are a collective influence or a collective wisdom. Let’s examine the lifecycle of interaction in social media from a marketer’s perspective. In general it is comprised of these four components: … Read more on Find and Convert.
Universal McCann Preach Influence …: Universal McCann recently conducted a global research study on a topic very close to our hearts at Vocanic - Digital Influence. The UM study ‘When did we all start trusting strangers? How the internet turned us all into influencers’ was conducted across 29 countries engaging 17,000 internet users to gauge what they were influenced by, how they influenced others and how social networks have shifted the power of influence. Beyond confirming the stuff we kind of already knew – the rise of social media, … Read more on The power of Influence.
