Community Building + Social Media = Cisco product launch case study

Dell is the major actor in the social media marketing field these days. With a 42 people team over the web and leveraging web tools to raise their reputation and get more understanding from their consumers and customers, the computer company has become the best-in-class example of community management. But Cisco seems to be starting the same work, lead by Lasandra Brill. She’s sharing with us this case study about how they built a community for the launch of one of their product, using Web 2.0 tools:

To read more on that topic:

• Fast.Fwd.Innovation weekly Takeaway
• Community + Advocates = How to detect advocates and what to expect from them?
• Community + leveraging = You have to lead or fail
• Review of the Internet news of the Day
• Community + results + KPI + objectives = Somes slideshows