Review of the Internet news of the Day

From tips to find an online reputation manager, an interview of Patrick O’Keefe on community management, Spotify fund raising to become a Bittorent-to-Last.fm application, to the new strategy of Reebok, the visual explaination of Anderson’s 3 free models by Armano, a presentation of the social media, and the future of digital by Craigslist’s founder. Here are the links.

How to Find an Online Reputation Manager: When was the last time you did a “vanity search” on your branded terms? Did you like what you found? You’d be surprised what kind of things appear in Google’s top 10 results for Internet Retailer 500 companies. Not to add to any e-tailers’ reputation management issues, but here’s an example. There’s an online petition out there to boycott a toy retailer for carrying a George W. Bush action figure… Read more on Get Elastic.

Patrick O’Keefe Offers Community Management Expertise On SME-TV:

Via Social Media Explorer

Rumour: Spotify raises €15m round for Bittorrent-meets-Last.fm service: Spotify, founded by the former Tradedoubler team, is understood to have raised €15.3m from Northzone Venture Partners at a monster €71.6m pre-money valuation. The service is still in private beta. Northzone themselves have declined to comment, but Creandum, another of Sweden’s top VCs, is also understood to have taken part in the funding round. Spotif have released no statement but they recently held a large party in Stockholm. Make of that what you will… Read more on TechCrunch UK.

Reebok’s “Run Easy” Creates A Movement, Not A Campaign: Reebok and its agency Carat shared the details of their “Run Easy” campaign — a multichannel effort to create a movement in running. The situation: Reebok has strong brand recognition, but a much smaller share of sales than competitors. Reebok wanted to create a perception that running was for everyone, not just for the elite, a very different message than competitive positioning. Reebok also believed that to do this well, they needed to create a *movement* around running. It wouldn’t work to try to motivate people around running just with a few outbound campaigns… Read more on The Forrester blog.

Visualizing Chris Anderson’s “Free” Model: Click here to get the image and here to read the article of Chris Anderson.

The Social Market construct:

Craigslist’s founder on the future of digital: He’s been credited for almost single-handedly killing the newspaper industry by offering free online classifieds. But Craig Newmark’s success boils down to what he calls “a pleasant accident.” Craig Newmark didn’t set out to change the world. All he wanted to do was let his friends know about interesting tech events when he started his email list. In 1995, before the idea of “viral” had been invented, people passed his emails, and later, the URL, from person to person… Read more on iMedia.

To read more on that topic:

• Fast.Fwd.Innovation weekly Takeaway
• Community + results + KPI + objectives = Somes slideshows
• Social Media + Marketers = Presentation by Real Branding Agency
• Definition + Social Media = Need stats to join the conversation?
• coComment + Social Media = Track comments to evaluate your reputation